Sveriges största bemanningsföretag
Lernia (lernia.se) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Manufacturing brands, in the 75th percentile of 17857 Other brands.
Lernia is a Swedish staffing and recruitment company founded in 2000, headquartered in Stockholm, and owned by the Government Offices of Sweden. It helps companies find suitable personnel through staffing and recruitment services, including full-time, part-time, and temporary positions, while also assisting individuals in finding their next job. Lernia describes itself as Sweden's largest staffing company, offering tailored solutions across multiple industries based on a structured working method.
| Brand Name | Lernia |
|---|---|
| Domain | lernia.se |
| Industry | Other, Manufacturing |
| Founded | 2000 |
| Headquarters | Stockholm |
| Parent Company / Owner | Government Offices of Sweden |
| Main Competitors | Manpower, Adecco (75/100), Randstad, Academic Work (78/100), StudentConsulting, Bravura (74/100), Poolia |
Moz Domain Authority 40/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,096,553 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Lernia är experter på bemanning och rekrytering. Vi hjälper företag att hitta rätt kompetens och kandidater att hitta sitt nästa jobb." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Lernia?", Claude could identify the brand as of September 2026. Lernia is a Swedish company that provides staffing services and vocational training/education, often working with individuals and companies to support workforce skills development, retraining, and integration into the labor market. It is owned by the Swedish state and operates ac Best known for Vocational training and staffing services in Sweden, often tied to labor market and integration programs.
When asked "Best brands similar to Lernia?", Claude would recommend Lernia as of September 2026. It's a well-known Swedish player in vocational education and staffing, so it would come up naturally in that context, though it's less relevant outside Sweden.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lernia's main competitors in Other: Adecco (75/100), Academic Work (78/100), Bravura (74/100).
Sources: Brand Analyzer scan
Lernia offers staffing (bemanning) services, providing personnel for full-time, part-time, or temporary/substitute (vikariat) positions, and recruitment (rekrytering) services to help companies find and hire permanent employees. These services are tailored to the specific needs of each client and span multiple industries, including manufacturing.
Sources: Lernia official site
Lernia is a Swedish staffing and recruitment company founded in 2000, headquartered in Stockholm, and owned by the Government Offices of Sweden. It describes itself as Sweden's largest staffing company, offering bemanning (staffing) and rekrytering (recruitment) services to businesses across multiple industries.
Sources: Lernia official site
Lernia has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 55, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lernia official site
Lernia was founded in 2000. Lernia operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lernia is headquartered in Stockholm. Lernia operates in the Other category.
Sources: Wikidata
Lernia connects companies with personnel and helps individuals find jobs. It provides staffing services-supplying workers for full-time, part-time, or temporary (vikariat) positions-as well as recruitment services to help companies identify and hire the right candidates for permanent roles. The company uses a structured working method tailored to each client's specific needs.
Sources: Lernia official site
Lernia scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Lernia official site
Lernia can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lernia official site
Lernia's services are used by two main groups: companies seeking personnel-whether for full-time, part-time, or temporary/substitute positions-or recruitment assistance, and individuals who are looking for their next job. Its client base spans multiple industries and sectors within Sweden.
Sources: Lernia official site
Lernia is owned by or part of Government Offices of Sweden. Lernia operates in the Other category.
Sources: Wikidata
Lernia is known for being Sweden's largest staffing company, providing bemanning and rekrytering services across a broad range of industries and sectors, including manufacturing. It is recognized for its scale and breadth of experience in matching companies with skilled personnel and helping job seekers find employment opportunities.
Sources: Lernia official site
Lernia scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lernia has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,096,553 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lernia from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lernia: Leoforce (80/100), Lemon Squad (80/100), Lesley University (80/100), Levantina (80/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zucchetti (81/100).
Category leader: Accenture (97/100).
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