あらゆるLIFEを、FULLに。
LIFULL (lifull.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Healthcare brands, Technology brands, in the 43rd percentile of 12037 Real Estate brands.
LIFULL is a Japanese company founded in 1997 and headquartered in Tokyo, best known for operating the real estate and housing information service 'LIFULL HOME'S'. Guided by the corporate message 'Fulfill every LIFE' and a mission to address social issues through its businesses, LIFULL also operates services in elder care and regional revitalization. It serves individual home seekers, real estate companies, care service users, and municipalities, positioning itself as a provider of social issue-solving services centered on real estate.
| Brand Name | LIFULL |
|---|---|
| Domain | lifull.com |
| Industry | Real Estate, Healthcare |
| Founded | 1997 |
| Headquarters | Tokyo |
| Main Competitors | SUUMO (75/100), AT HOME (81/100), Yahoo! Fudousan, CHINTAI (68/100), Zillow (88/100) |
Moz Domain Authority 48/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #164,061 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "LIFULLは『あらゆるLIFEを、FULLに。』をコーポレートメッセージに掲げ、不動産・住宅情報サービス『LIFULL HOME" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on YouTube, Instagram, GitHub; no detected presence on X (Twitter), Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is LIFULL?", Claude could identify the brand as of October 2026. LIFULL is a Japanese company best known for operating LIFULL HOME'S, one of Japan's largest real estate and housing information portals, connecting property seekers with listings for rent, purchase, and new construction. The company has expanded into related areas like senior car Best known for Operating LIFULL HOME'S, a major Japanese real estate listing portal.
When asked "Best brands similar to LIFULL?", Claude would recommend LIFULL as of October 2026. It's one of the dominant real estate search platforms in Japan, so it's worth mentioning for anyone looking at major Japanese property portals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
LIFULL's main competitors in Real Estate: SUUMO (75/100), AT HOME (81/100), CHINTAI (68/100), Zillow (88/100).
Sources: Brand Analyzer scan
LIFULL has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 55, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: LIFULL official site
LIFULL was founded in 1997. LIFULL operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
LIFULL is headquartered in Tokyo. LIFULL operates in the Real Estate category.
Sources: Wikidata
LIFULL scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: LIFULL official site
LIFULL's core service is 'LIFULL HOME'S', a real estate and housing information platform connecting consumers with real estate companies. Beyond real estate, LIFULL offers services related to elder care (healthcare) and initiatives supporting regional revitalization, reflecting its broader strategy of addressing diverse social issues through multiple service lines.
Sources: LIFULL official site
LIFULL is a Japanese company, founded in 1997 and based in Tokyo, that operates real estate and housing information services, most notably 'LIFULL HOME'S'. It also runs businesses in elder care and regional revitalization, framed around a mission to solve social issues and fulfill people's lives.
Sources: LIFULL official site
LIFULL can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: LIFULL official site
LIFULL provides real estate and housing information services, primarily through its platform 'LIFULL HOME'S', which connects individual consumers with real estate companies for home searching. The company also operates in the healthcare/elder care sector and supports regional revitalization initiatives, aiming to address various social challenges through its range of services.
Sources: LIFULL official site
LIFULL's services are used by individual consumers searching for housing, real estate companies listing properties, users of elder care services, and municipalities or businesses involved in regional revitalization efforts. This reflects a broad stakeholder base spanning consumer, business, and public sector users.
Sources: LIFULL official site
LIFULL is known for its real estate and housing information platform 'LIFULL HOME'S', which is central to its business. It is also recognized for its corporate message 'Fulfill every LIFE' and for expanding beyond real estate into areas like elder care and regional revitalization as part of a social issue-solving business model.
Sources: LIFULL official site
LIFULL scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
LIFULL has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #164,061 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify LIFULL from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to LIFULL: LCS Communities (74/100), 链家 (Lianjia) (74/100), Low Income Housing Institute (LIHI) (74/100), Liniar (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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