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Like Kustannus (like.fi) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 65th percentile of 31567 Media & Entertainment brands.
Like Kustannus Oy is a Finnish book publishing company founded in 1987. It is part of the Otava Group and specializes in publishing Finnish literature, including novels and other literary works. The company focuses on diverse and compelling storytelling for Finnish-speaking readers, positioning itself as a long-standing, trusted publisher known for offering 'different kinds of stories' within the Finnish literary market.
| Brand Name | Like Kustannus |
|---|---|
| Domain | like.fi |
| Industry | Media & Entertainment, Other |
| Founded | 1987 |
| Parent Company / Owner | Otava Group |
| Main Competitors | Otava (87/100), WSOY (80/100), Gummerus (77/100), Tammi (82/100), Siltala, Teos |
Moz Domain Authority 42/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,853,035 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Like Kustannus appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Like Kustannus Oy on vuonna 1987 perustettu suomalainen kirjakustantamo." (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Like Kustannus?", Claude could identify the brand as of October 2026. Like Kustannus is a Finnish book publishing house based in Helsinki, known for publishing fiction, nonfiction and political/current affairs titles, and it has been part of the Otava publishing group for a number of years. Best known for Publishing Finnish nonfiction and current affairs books, often with a socially engaged or left-leaning editorial profile.
When asked "Best brands similar to Like Kustannus?", Claude would recommend Like Kustannus as of October 2026. It's a well established Finnish publisher worth mentioning alongside other major Finnish book publishing houses like Otava and WSOY.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Like Kustannus's main competitors in Media & Entertainment: Otava (87/100), WSOY (80/100), Gummerus (77/100), Tammi (82/100).
Sources: Brand Analyzer scan
Like Kustannus is a Finnish book publishing company founded in 1987. It operates as part of the Otava Group and specializes in publishing Finnish-language literature, including novels and other literary works aimed at Finnish readers.
Sources: Like Kustannus official site
Like Kustannus has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 40, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Like Kustannus official site
Like Kustannus was founded in 1987. Like Kustannus operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Like Kustannus publishes Finnish literature, curating and releasing literary works such as novels and other books. The company focuses on bringing diverse and compelling stories to Finnish-speaking readers, emphasizing quality and distinctive storytelling.
Sources: Like Kustannus official site
Like Kustannus scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Like Kustannus official site
Like Kustannus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Like Kustannus official site
Like Kustannus offers published literary works, primarily Finnish-language novels and other books, ranging from award-winning fiction to gripping reads. As a publishing house, its core service is the editing, production, and distribution of literary content for readers in Finland.
Sources: Like Kustannus official site
Like Kustannus is owned by or part of Otava Group. Like Kustannus operates in the Media & Entertainment category.
Sources: Wikidata
Like Kustannus is known for publishing distinctive and high-quality Finnish literary works, including award-winning novels. It has built a reputation since its founding in 1987 as a publisher committed to unconventional and diverse storytelling within the Finnish book market.
Sources: Like Kustannus official site
Like Kustannus's output is used by Finnish-speaking readers and book lovers interested in literary fiction, as well as aspiring authors seeking a publisher for their work. Its target audience includes those interested in engaging, diverse storytelling within the Finnish literary market.
Sources: Like Kustannus official site
Like Kustannus scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Like Kustannus has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,853,035 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Like Kustannus from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Like Kustannus: Lightspeed Magazine (79/100), Licensing Expo (79/100), Lincoln Financial Field (79/100), Litepanels (79/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.