Böcker för läsglädje och eftertanke
Lind & Co (lindco.se) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 38th percentile of 36865 Media & Entertainment brands.
Lind & Co is a Swedish publishing house, founded in 1999 and owned by Storytel, that produces both print and audio books. It covers a wide range of genres, from activity and craft books to autobiographical narratives and thrillers, aiming to entertain, inspire and emotionally engage readers of all ages. The company positions itself as a publisher combining breadth of content with quality storytelling for a broad Swedish readership.
| Brand Name | Lind & Co |
|---|---|
| Domain | lindco.se |
| Industry | Media & Entertainment, Education |
| Founded | 1999 |
| Parent Company / Owner | Storytel |
| Main Competitors | Bonnierförlagen (74/100), Norstedts (76/100), Natur & Kultur (78/100), Forum (76/100), Massolit Förlag |
Moz Domain Authority 35/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,149,565 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Lind & Co ger ut böcker som underhåller, inspirerar och berör läsare i alla åldrar." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Lind & Co?", Claude could not identify the brand as of November 2026. I don't recognize this specific company, likely because "Lind & Co" is a fairly generic name and there could be several small or regional businesses using it, with limited web presence in my training data.
When asked "Best brands similar to Lind & Co?", Claude would not surface Lind & Co as of November 2026. I can't verify what it does or how it compares to others in the Media & Entertainment space, so I wouldn't bring it up without risking inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lind & Co's main competitors in Media & Entertainment: Bonnierförlagen (74/100), Norstedts (76/100), Natur & Kultur (78/100), Forum (76/100).
Sources: Brand Analyzer scan
Lind & Co offers a range of books in print and audio formats, including activity and craft books, puzzle books, autobiographical and personal narrative books, and thriller/suspense novels. Its catalog is designed to provide both light entertainment and deeper emotional engagement for readers of varying ages and interests.
Sources: Lind & Co official site
Lind & Co is a Swedish publishing company founded in 1999, specializing in both print and audio books. It is owned by Storytel, a major Swedish audiobook and e-book streaming service. The publisher focuses on producing content that entertains, inspires and emotionally resonates with readers of all ages.
Sources: Lind & Co official site
Lind & Co has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 39, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lind & Co official site
Lind & Co was founded in 1999. Lind & Co operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lind & Co publishes a wide variety of books in both print and audio formats, ranging from activity and craft books to autobiographical narratives and thriller novels. The company aims to deliver content that combines entertainment with deeper emotional engagement, catering to readers across different age groups and interests.
Sources: Lind & Co official site
Lind & Co scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Lind & Co official site
Lind & Co can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lind & Co official site
Lind & Co is known for its broad catalog that spans lighthearted activity and puzzle books alongside more serious autobiographical stories and suspense fiction. This combination of accessible, relaxing content and emotionally resonant storytelling defines its reputation in the Swedish publishing market.
Sources: Lind & Co official site
Lind & Co is owned by or part of Storytel. Lind & Co operates in the Media & Entertainment category.
Sources: Wikidata
Lind & Co's books are used by readers of all ages in Sweden, including adults seeking relaxation through activity and puzzle books, as well as readers interested in personal, autobiographical stories and suspense or thriller fiction. The publisher's broad catalog is designed to appeal to varied reading preferences within the general public.
Sources: Lind & Co official site
Lind & Co scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lind & Co has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,149,565 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Lind & Co from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lind & Co: Limelight (73/100), Lifeway Research (73/100), Links of London (73/100), LION Publishers (73/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.