People first, always
Livestrong (livestrong.com) scores 94 out of 100 on Brand Analyzer, placing it in the Iconic tier among Non-profit brands, Healthcare brands, in the 100th percentile of 23700 Non-profit brands.
Livestrong is a nonprofit organization founded in 1997 and headquartered in Austin, Texas. It provides free support services and resources to people affected by cancer, including patients, survivors, caregivers, and families. The organization's stated mission is to unite, inspire, and empower this community through accessible services, survivor stories, and community support, positioning itself as a compassionate, people-first nonprofit in the healthcare and non-profit sectors.
| Brand Name | Livestrong |
|---|---|
| Domain | livestrong.com |
| Industry | Non-profit, Healthcare |
| Founded | 1997 |
| Headquarters | Austin |
| Main Competitors | American Cancer Society (94/100), CancerCare (87/100), Cancer Support Community (81/100), Stupid Cancer (63/100), Imerman Angels (79/100) |
Moz Domain Authority 90/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Livestrong has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Livestrong unites, inspires and empowers people affected by cancer. We provide free cancer support services to anyone facing cancer today." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Livestrong?", Claude could identify the brand as of September 2026. Livestrong.com is a health and fitness content website that publishes articles on nutrition, exercise, and wellness, while the Livestrong Foundation is the separate nonprofit originally founded by Lance Armstrong to support cancer patients and survivors. Best known for Being Lance Armstrong's cancer support foundation, with livestrong.com later becoming a health and wellness media site unrelated to direct charitable programs.
When asked "Best brands similar to Livestrong?", Claude would recommend Livestrong as of September 2026. It's a widely recognized name in both the cancer support nonprofit space and health content publishing, so it could come up depending on which aspect the user means.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Livestrong's main competitors in Non-profit: American Cancer Society (94/100), CancerCare (87/100), Cancer Support Community (81/100), Stupid Cancer (63/100), Imerman Angels (79/100).
Sources: Brand Analyzer scan
Livestrong is a nonprofit organization, founded in 1997 and based in Austin, Texas, dedicated to supporting people affected by cancer. It falls within the non-profit and healthcare categories and focuses on providing free support services to cancer patients, survivors, caregivers, and families.
Sources: Livestrong official site
Livestrong has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 61, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Livestrong official site
Livestrong was founded in 1997. Livestrong operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Livestrong is headquartered in Austin. Livestrong operates in the Non-profit category.
Sources: Wikidata
Livestrong provides free cancer support services and resources to anyone facing cancer, aiming to unite, inspire, and empower patients, survivors, caregivers, and families throughout their cancer journey.
Sources: Livestrong official site
Livestrong scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Livestrong official site
Livestrong is used by cancer patients, survivors, caregivers, and families who are seeking support, resources, and community during their cancer journey.
Sources: Livestrong official site
Livestrong can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Livestrong official site
Livestrong offers free cancer support services and resources designed for patients, survivors, caregivers, and families, including community support and access to survivor stories, according to its stated mission and value proposition.
Sources: Livestrong official site
Livestrong is known for offering free, accessible cancer support services and resources, along with survivor stories and community support for people affected by cancer.
Sources: Livestrong official site
Livestrong scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Livestrong has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (80/100) and its weakest is trust (61/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 90/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Livestrong from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Livestrong: Common Sense Media (94/100), Council on Foreign Relations (94/100), PETA (People for the Ethical Treatment of Animals) (94/100), The Intercept (94/100), CARE (94/100), WABE (94/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.