Make New Friends
LMK (lmk.chat) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, Other brands, in the 59th percentile of 28121 Media & Entertainment brands.
LMK (lmk.chat) is a chat-based platform designed to help people make new friends and build genuine social connections. Positioned as a simple, approachable alternative to traditional social networks and dating apps, LMK focuses exclusively on friendship-building in a casual, low-pressure environment. It targets individuals looking to expand their social circle through straightforward chat interactions rather than complex networking or romantic matchmaking features.
| Brand Name | LMK |
|---|---|
| Domain | lmk.chat |
| Industry | Media & Entertainment, Technology |
| Founded | 1990 |
| Headquarters | Vilnius |
| Parent Company / Owner | Bank of Lithuania |
| Main Competitors | Bumble BFF (94/100), Yubo (81/100), Meetup (96/100), Hey! VINA, Wink, Friended (77/100) |
Moz Domain Authority 27/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #280,993 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
LMK has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "LMK - Make New Friends" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is LMK?", Claude could not identify the brand as of October 2026. I don't genuinely recognize LMK at lmk.chat as a specific company, likely because it's a newer or niche player in the media and entertainment space without strong presence in my training data.
When asked "Best brands similar to LMK?", Claude would not surface LMK as of October 2026. I can't confidently recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
LMK's main competitors in Media & Entertainment: Bumble BFF (94/100), Yubo (81/100), Meetup (96/100), Friended (77/100).
Sources: Brand Analyzer scan
LMK has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 19, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: LMK official site
LMK was founded in 1990. LMK operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
LMK is headquartered in Vilnius. LMK operates in the Media & Entertainment category.
Sources: Wikidata
LMK scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: LMK official site
LMK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: LMK official site
LMK is owned by or part of Bank of Lithuania. LMK operates in the Media & Entertainment category.
Sources: Wikidata
LMK scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
LMK has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #280,993 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 27/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify LMK from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to LMK: Livres Hebdo (78/100), National Museums Liverpool (78/100), Localgrapher (78/100), LODGING Magazine (78/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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