Finding the missing, naming the unidentified
Locate International (locate.international) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 63rd percentile of 10437 Non-profit brands.
Locate International is a UK-based charity focused on finding missing persons and identifying unidentified individuals. It relies entirely on volunteer investigators, including those with forensic or investigative skills, to conduct expert case reviews using innovative techniques. The organization supports families of missing persons and works to resolve long-term, unsolved cases that might otherwise remain open. It positions itself as a community-driven alternative that fills gaps left by other investigative resources in the UK.
| Brand Name | Locate International |
|---|---|
| Domain | locate.international |
| Industry | Non-profit, Government |
| Main Competitors | Missing People (85/100), Trace Labs (73/100), NamUs (79/100), Doe Network (75/100), International Commission on Missing Persons (79/100) |
Moz Domain Authority 41/100 vs category average 51 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Locate International appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "A UK charity dedicated to locating the missing and identifying the unidentified through expert investigations, volunteer efforts, and community support. Join us today." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Locate International?", Claude could identify the brand as of October 2026. Locate International is a UK-based non-profit that uses volunteer researchers, including students and professionals, to investigate cold cases of missing persons and unidentified remains, working alongside families and law enforcement to try to bring resolution. Best known for Crowdsourcing volunteer investigators to re-examine unsolved missing persons cold cases in the UK.
When asked "Best brands similar to Locate International?", Claude would recommend Locate International as of October 2026. It's a distinctive and well-known example of a non-profit applying citizen-led investigative work to cold cases, so I'd mention it if someone asked about similar organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Locate International's main competitors in Non-profit: Missing People (85/100), Trace Labs (73/100), NamUs (79/100), Doe Network (75/100), International Commission on Missing Persons (79/100).
Sources: Brand Analyzer scan
Locate International is a UK charity dedicated to locating missing persons and identifying unidentified individuals through expert investigations supported by volunteers.
Sources: Locate International official site
Locate International has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 36, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Locate International official site
Locate International conducts expert case reviews and investigations into long-term missing persons and unidentified person cases, using volunteer-led teams with investigative and forensic skills to uncover new leads and resolve unsolved cases.
Sources: Locate International official site
Locate International offers expert case review services for missing persons and unidentified individuals, volunteer-led investigative support, and community engagement opportunities for those with relevant skills or information to assist in resolving unresolved cases.
Sources: Locate International official site
Locate International scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Locate International official site
Locate International is known for being an entirely volunteer-powered charity that investigates long-term missing persons and unidentified person cases in the UK, often cases that have gone cold or lack sufficient resources for resolution.
Sources: Locate International official site
Locate International can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Locate International official site
Locate International is used by families of missing persons seeking resolution, individuals who may hold information relevant to unresolved cases, volunteers with investigative or forensic expertise who contribute to case work, and members of the public interested in supporting missing persons causes in the UK.
Sources: Locate International official site
Locate International scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Locate International has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Locate International from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Locate International: Locality (79/100), Local Initiatives Support Corporation (LISC) (79/100), Lucille Lortel Theatre (79/100), Lincoln Park Zoo (79/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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