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LOTTO.de (lotto.de) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 64th percentile of 27523 Media & Entertainment brands.
LOTTO.de is an official German information platform for state-licensed lotteries, including LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, and scratch cards (Rubbellose). It positions itself as a trustworthy, secure, and transparent source of lottery information, aimed at adults in Germany interested in state-regulated gambling. The platform emphasizes seriousness and official status as the original state lottery information source, distinguishing itself from private or international gambling sites.
| Brand Name | LOTTO.de |
|---|---|
| Domain | lotto.de |
| Industry | Media & Entertainment, Other |
| Founded | 1985 |
| Headquarters | Herentals |
| Main Competitors | Lottoland (86/100), Tipp24 (73/100), WestLotto (67/100), LOTTO Bayern (68/100), myLotto24, Zeal Network |
Moz Domain Authority 49/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #20,683 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
LOTTO.de has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "LOTTO.de ist die seriöse und sichere Informationsplattform für die Lotterien LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO und Rubbellose" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is LOTTO.de?", Claude could identify the brand as of October 2026. LOTTO.de is the official online portal of Deutscher Lotto- und Totoblock, allowing users in Germany to play state-licensed lottery games like LOTTO 6aus49, Eurojackpot, and Spiel77 online, as well as check results and manage tickets. Best known for Being the official state-run online platform for playing the German LOTTO 6aus49 and Eurojackpot lotteries.
When asked "Best brands similar to LOTTO.de?", Claude would recommend LOTTO.de as of October 2026. It's the primary legal and official option for online lottery play in Germany, so it would naturally come up for anyone asking about German lottery or gambling platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
LOTTO.de's main competitors in Media & Entertainment: Lottoland (86/100), Tipp24 (73/100), WestLotto (67/100), LOTTO Bayern (68/100).
Sources: Brand Analyzer scan
LOTTO.de has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 36, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: LOTTO.de official site
LOTTO.de was founded in 1985. LOTTO.de operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
LOTTO.de is headquartered in Herentals. LOTTO.de operates in the Media & Entertainment category.
Sources: Wikidata
LOTTO.de scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: LOTTO.de official site
LOTTO.de offers information services related to several state-licensed German lotteries: LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, and Rubbellose (scratch cards). It focuses on providing transparent, secure, and official details about these games rather than operating as a betting platform itself.
Sources: LOTTO.de official site
LOTTO.de is an official German information platform dedicated to state-licensed lotteries. It provides details on games such as LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, and scratch cards (Rubbellose), positioning itself as the serious and secure source for lottery-related information in Germany.
Sources: LOTTO.de official site
LOTTO.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: LOTTO.de official site
LOTTO.de provides information about Germany's state-licensed lotteries, including rules, results, and details for LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, and Rubbellose. It serves as a trusted reference point for consumers seeking transparent and official lottery information rather than direct gambling services from a private operator.
Sources: LOTTO.de official site
LOTTO.de is known for being the official and original informational platform for Germany's state-licensed lottery games, emphasizing trustworthiness, security, and transparency in a market that includes numerous private lottery and betting websites.
Sources: LOTTO.de official site
LOTTO.de is used by adults in Germany who are interested in state-licensed lotteries and gambling, particularly those who value safety, legitimacy, and official information when engaging with lottery games like LOTTO 6aus49, Eurojackpot, and KENO.
Sources: LOTTO.de official site
LOTTO.de scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
LOTTO.de has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (36/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #20,683 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify LOTTO.de from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to LOTTO.de: Lottery USA (79/100), Lo Spazio Bianco (79/100), LoyalFans (79/100), LTN (79/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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