Sveriges största hälsotidning
MåBra (mabra.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Healthcare brands, in the 52nd percentile of 36732 Media & Entertainment brands.
MåBra is Sweden's largest magazine focused on body and soul, offering health journalism, expert advice, and inspiration across topics such as medicine, psychology, beauty, and relationships. It targets health-conscious Swedish readers seeking knowledge and guidance on physical and mental wellbeing, positioning itself as a leading Swedish media source for health, wellness, and personal development.
| Brand Name | MåBra |
|---|---|
| Domain | mabra.com |
| Industry | Media & Entertainment, Healthcare |
| Main Competitors | Kurera (75/100), Hälsa (72/100), Allt om Hälsa, Modern Psykologi (67/100), ICAkuriren (70/100) |
Moz Domain Authority 40/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #271,871 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
MåBra appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "MåBra är Sveriges största tidning för kropp & själ. Vi ger inspiration, nyheter & smarta råd till dig som vill ta hand om dig själv - både på insidan & utsidan" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is MåBra?", Claude could identify the brand as of November 2026. MåBra is a Swedish lifestyle and health magazine, published by Aller Media, that covers topics like wellness, fitness, relationships, and personal development. Best known for Being a popular Swedish health and wellness magazine.
When asked "Best brands similar to MåBra?", Claude would recommend MåBra as of November 2026. It's a well-established and widely read publication in Sweden's health and lifestyle media segment.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MåBra's main competitors in Media & Entertainment: Kurera (75/100), Hälsa (72/100), Modern Psykologi (67/100), ICAkuriren (70/100).
Sources: Brand Analyzer scan
MåBra has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 46, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MåBra official site
MåBra scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MåBra official site
MåBra is Sweden's largest magazine dedicated to body and soul, covering health, wellness, and lifestyle topics for a Swedish audience.
Sources: MåBra official site
MåBra produces health journalism, expert advice, and inspirational content covering medicine, psychology, beauty, and relationships, aimed at helping readers take care of themselves physically and mentally.
Sources: MåBra official site
MåBra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MåBra official site
MåBra offers magazine content and articles covering health, medicine, psychology, beauty, and relationships, along with expert advice and lifestyle inspiration for readers seeking to improve their physical and mental wellbeing.
Sources: MåBra official site
MåBra is known for being Sweden's largest publication focused on health and wellbeing, offering reliable health journalism and expert-driven advice on body, mind, and lifestyle topics.
Sources: MåBra official site
MåBra is used by health-conscious Swedish women and men who seek inspiration, knowledge, and advice about body, mind, relationships, and lifestyle.
Sources: MåBra official site
MåBra scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MåBra has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #271,871 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MåBra from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MåBra: LZX Industries (76/100), LV BET (76/100), Sea Breeze Seafood (76/100), Macaulay Library (76/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.