Global Solidarity for Women's Rights
MADRE (madre.org) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, in the 96th percentile of 20991 Non-profit brands.
MADRE is a nonprofit organization founded in 1983 and headquartered in New York City. It builds relationships with grassroots, women-led organizations around the world to advance gender, racial, disability, and climate justice. MADRE partners directly with local groups in conflict and climate-affected regions, channeling resources and support to those working on the frontlines of peacebuilding and justice. It is categorized as a non-profit with ties to government-related advocacy work.
| Brand Name | MADRE |
|---|---|
| Domain | madre.org |
| Industry | Non-profit, Government |
| Founded | 1983 |
| Headquarters | New York City |
| Main Competitors | Global Fund for Women (87/100), Women for Women International (85/100), CARE (94/100), Oxfam (92/100), Equality Now (85/100), Women's Refugee Commission (79/100) |
Moz Domain Authority 55/100 vs category average 48 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #454,086 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "MADRE builds strong relationships with global women" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MADRE?", Claude could identify the brand as of October 2026. MADRE is an international women's human rights organization that partners with grassroots, community-based women's groups around the world to advance women's rights, peace, and justice in conflict and crisis zones. Best known for Partnering directly with local women-led organizations in conflict regions to provide resources and amplify their human rights work.
When asked "Best brands similar to MADRE?", Claude would recommend MADRE as of October 2026. It's a well-regarded and long-standing organization in the feminist human rights and humanitarian space, known for its grassroots partnership model.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MADRE's main competitors in Non-profit: Global Fund for Women (87/100), Women for Women International (85/100), CARE (94/100), Oxfam (92/100), Equality Now (85/100).
Sources: Brand Analyzer scan
MADRE is a nonprofit organization, founded in 1983 and based in New York City, that works to advance gender, racial, disability, and climate justice by partnering with grassroots, women-led organizations worldwide.
Sources: MADRE official site
MADRE has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 58, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MADRE official site
MADRE was founded in 1983. MADRE operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MADRE is headquartered in New York City. MADRE operates in the Non-profit category.
Sources: Wikidata
MADRE builds strong relationships with grassroots women-led organizations around the world, channeling resources and support to local groups working in conflict- and climate-affected regions to advance gender, racial, disability, and climate justice and to build sustainable peace.
Sources: MADRE official site
MADRE does not sell traditional products; as a nonprofit, it offers support and resources to grassroots, women-led organizations, including funding, partnership, and advocacy assistance aimed at advancing gender, racial, disability, and climate justice and building sustainable peace in conflict and climate-affected regions.
Sources: MADRE official site
MADRE scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MADRE official site
MADRE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MADRE official site
MADRE is known for its model of directly partnering with and funding grassroots, women-led organizations in conflict and climate-affected areas, rather than running top-down programs itself, positioning it as a global feminist organization supporting local solutions to systemic injustice.
Sources: MADRE official site
MADRE's work engages donors, activists, and global citizens who support women's rights, racial justice, climate justice, and peacebuilding, as well as grassroots, women-led organizations in conflict and climate-affected regions that receive MADRE's resources and support.
Sources: MADRE official site
MADRE scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MADRE has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #454,086 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MADRE from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MADRE: Lyrasis (86/100), The Lullaby Trust (86/100), MALDEF (86/100), MapLight (86/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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