Clearing landmines, restoring peace
MAG (Mines Advisory Group) (maginternational.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, in the 88th percentile of 27334 Non-profit brands.
MAG (Mines Advisory Group) is a humanitarian non-profit organization, operating since 1989, that locates and destroys landmines, cluster munitions, and unexploded bombs in conflict-affected regions. Through community-based programs, it aims to remove deadly remnants of war, protect civilians, and support sustainable peace and development. MAG relies on donors, volunteers, and fundraisers to support its work, serving communities worldwide that live with the dangers of explosive remnants of war.
| Brand Name | MAG (Mines Advisory Group) |
|---|---|
| Domain | maginternational.org |
| Industry | Non-profit |
| Founded | 1989 |
| Main Competitors | The HALO Trust (84/100), Norwegian People's Aid (84/100), Humanity & Inclusion (Handicap International) (81/100), APOPO (88/100), DanChurchAid (75/100) |
Moz Domain Authority 57/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #443,941 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "MAG brings peace and safety to those who have lived in fear for far too long. Help us find every unexploded landmine and bomb before a child does." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is MAG (Mines Advisory Group)?", Claude could identify the brand as of November 2026. MAG is a UK-based humanitarian organization that clears landmines, unexploded ordnance, and other remnants of conflict from former war zones to make land safe for communities to live on and farm again. It also works on weapons destruction and risk education programs in countries Best known for Clearing landmines and unexploded ordnance from former conflict zones.
When asked "Best brands similar to MAG (Mines Advisory Group)?", Claude would recommend MAG (Mines Advisory Group) as of November 2026. It's one of the most established and respected organizations in humanitarian mine clearance, so it would naturally come up alongside groups like the HALO Trust.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MAG (Mines Advisory Group)'s main competitors in Non-profit: The HALO Trust (84/100), Norwegian People's Aid (84/100), Humanity & Inclusion (Handicap International) (81/100), APOPO (88/100), DanChurchAid (75/100).
Sources: Brand Analyzer scan
MAG (Mines Advisory Group) has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 49, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
MAG (Mines Advisory Group) scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
MAG does not sell products but provides humanitarian services, primarily the detection, removal, and destruction of landmines, cluster munitions, and unexploded bombs. It also runs community-based risk education and development programs in conflict-affected areas to reduce harm from explosive remnants of war and support recovery.
MAG (Mines Advisory Group) is a humanitarian non-profit organization founded in 1989 that works to eliminate explosive remnants of war, including landmines, cluster munitions, and unexploded bombs, from conflict-affected communities worldwide.
MAG (Mines Advisory Group) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
MAG is known for its frontline humanitarian work clearing landmines and unexploded ordnance from former conflict zones, a mission it has carried out since 1989. It is recognized for combining technical demining expertise with community-based programs aimed at protecting civilians, especially children, from explosive remnants of war.
MAG's work benefits communities living in regions affected by armed conflict and littered with landmines or unexploded ordnance. Its organizational activities are supported by donors, volunteers, and fundraisers who contribute financially or through advocacy to fund clearance operations and community safety programs worldwide.
MAG (Mines Advisory Group) scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MAG (Mines Advisory Group) has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #443,941 (Tranco), a Moz Domain Authority of 57/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MAG (Mines Advisory Group) from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MAG (Mines Advisory Group): The Magic House, St. Louis Children's Museum (82/100), Maggie's (82/100), Maine Public (82/100), Make UK (82/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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