Wholesale Cosmetic Ingredients, Naturally Affordable
MakingCosmetics (makingcosmetics.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 45th percentile of 21939 E-commerce brands.
MakingCosmetics is a wholesale supplier of cosmetic ingredients, offering a wide selection of ready-to-use bases, active ingredients, botanical extracts, and emulsifiers at affordable prices. The company serves cosmetic manufacturers, professional formulators, small beauty brands, and DIY skincare enthusiasts who want to create or customize their own beauty products. Its catalogs are organized to make ingredient selection easier for both professional and hobbyist formulators. MakingCosmetics positions itself as a trusted source for natural and customizable raw materials in the cosmetics industry.
| Brand Name | MakingCosmetics |
|---|---|
| Domain | makingcosmetics.com |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Lotioncrafter (79/100), Formulator Sample Shop, From Nature With Love (73/100), Bulk Apothecary (75/100), Essential Wholesale & Labs (78/100), New Directions Aromatics (80/100), SkinActives Scientific |
Moz Domain Authority 49/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #441,492 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Buy wholesale cosmetic ingredients at affordable prices at Making Cosmetics. We have a huge selection of natural products." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram, LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MakingCosmetics?", Claude could identify the brand as of October 2026. MakingCosmetics is an online supplier of raw materials, ingredients, and packaging for people who formulate their own cosmetics, skincare, and personal care products at home or on a small commercial scale. They sell things like emulsifiers, preservatives, active ingredients, oils Best known for Selling cosmetic-grade raw ingredients and formulation supplies for DIY and small-batch skincare makers.
When asked "Best brands similar to MakingCosmetics?", Claude would recommend MakingCosmetics as of October 2026. It's a solid, well-known option for anyone looking to source cosmetic ingredients in small quantities, so I'd mention it alongside similar suppliers like Lotioncrafter or Formulator Sample Shop.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MakingCosmetics's main competitors in E-commerce: Lotioncrafter (79/100), From Nature With Love (73/100), Bulk Apothecary (75/100), Essential Wholesale & Labs (78/100), New Directions Aromatics (80/100).
Sources: Brand Analyzer scan
MakingCosmetics offers ready-to-use cosmetic bases, potent active ingredients, botanical extracts, and advanced emulsifiers, organized into catalogs to support the formulation of custom skincare and beauty products.
Sources: MakingCosmetics official site
MakingCosmetics is a wholesale supplier of cosmetic ingredients, providing raw materials such as bases, actives, extracts, and emulsifiers for creating custom beauty products.
Sources: MakingCosmetics official site
MakingCosmetics has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MakingCosmetics official site
MakingCosmetics sells a wide range of cosmetic raw materials-including ready-to-use bases, active ingredients, botanical extracts, and emulsifiers-organized into catalogs that help customers formulate their own skincare, haircare, and beauty products.
Sources: MakingCosmetics official site
MakingCosmetics scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MakingCosmetics official site
MakingCosmetics is used by cosmetic manufacturers, professional formulators, small beauty brands, and DIY skincare enthusiasts who need raw materials to create or customize cosmetic products.
Sources: MakingCosmetics official site
MakingCosmetics is known for offering a large, affordable selection of wholesale cosmetic ingredients, including natural and botanical components, catering to both professional formulators and DIY hobbyists.
Sources: MakingCosmetics official site
MakingCosmetics can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MakingCosmetics official site
MakingCosmetics scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MakingCosmetics has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #441,492 (Tranco), a Moz Domain Authority of 49/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify MakingCosmetics from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MakingCosmetics: Makartt (76/100), MAIRDUMONT (76/100), Makuake (76/100), Mariage Frères (76/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.