Premium Ingredients, Accessible Prices
Lotioncrafter (lotioncrafter.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 61st percentile of 22366 E-commerce brands.
Lotioncrafter is an e-commerce supplier of cosmeceutical ingredients, botanical extracts, anti-aging actives, equipment, and formulation tools used to create skincare and personal care products such as serums, lotions, and creams. It serves cosmetic formulators ranging from DIY enthusiasts and small businesses to large-scale manufacturers. The company positions itself as a wholesale supplier offering premium-quality raw materials at competitive prices, aiming to make advanced skincare formulation accessible to businesses of all sizes.
| Brand Name | Lotioncrafter |
|---|---|
| Domain | lotioncrafter.com |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Making Cosmetics (76/100), Formulator Sample Shop, New Directions Aromatics (80/100), Essential Wholesale & Labs (78/100), Ingredients to Die For (66/100), Lotion Garden, Bramble Berry (78/100) |
Moz Domain Authority 44/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #396,576 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Shop thousands of cosmeceutical ingredients, equipment and tools online. Find ingredients to create formulations for serums, lotions, creams, and more!" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 8 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Lotioncrafter?", Claude could identify the brand as of October 2026. Lotioncrafter is an online retailer specializing in raw materials, ingredients, and supplies for people who make their own skincare and cosmetic products, such as lotions, serums, and soaps. They sell things like emulsifiers, preservatives, actives, butters, oils, and packaging t Best known for Being a go-to supplier of cosmetic-grade raw ingredients and formulation components for DIY skincare and small cosmetic brands.
When asked "Best brands similar to Lotioncrafter?", Claude would recommend Lotioncrafter as of October 2026. It's a well-regarded source in the DIY skincare and indie beauty formulation community for quality ingredients in small quantities, so it fits naturally if someone asks about similar suppliers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lotioncrafter's main competitors in E-commerce: Making Cosmetics (76/100), New Directions Aromatics (80/100), Essential Wholesale & Labs (78/100), Ingredients to Die For (66/100), Bramble Berry (78/100).
Sources: Brand Analyzer scan
Lotioncrafter offers cosmeceutical ingredients, botanical extracts, anti-aging active ingredients, and formulation equipment and tools used to create serums, lotions, creams, and other personal care products.
Sources: Lotioncrafter official site
Lotioncrafter is an e-commerce company that sells cosmeceutical ingredients, botanical extracts, anti-aging actives, equipment, and tools for formulating skincare and personal care products like serums, lotions, and creams.
Sources: Lotioncrafter official site
Lotioncrafter has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 56, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lotioncrafter official site
Lotioncrafter supplies thousands of cosmetic raw materials, including botanical extracts and active ingredients, along with formulation equipment and tools, to help customers create their own skincare and personal care products.
Sources: Lotioncrafter official site
Lotioncrafter scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Lotioncrafter official site
Lotioncrafter is used by cosmetic formulators, DIY skincare enthusiasts, small businesses, and large manufacturers who need ingredients and tools to develop skincare and personal care products.
Sources: Lotioncrafter official site
Lotioncrafter can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lotioncrafter official site
Lotioncrafter is known for offering a wide selection of cosmeceutical ingredients and botanical extracts at competitive prices, catering to both small-batch DIY formulators and large-scale manufacturers.
Sources: Lotioncrafter official site
Lotioncrafter scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lotioncrafter has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #396,576 (Tranco), a Moz Domain Authority of 44/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Lotioncrafter from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lotioncrafter: LOOKFANTASTIC (79/100), Lone Star Grillz (79/100), Louis Philippe (79/100), Love Is Project (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.