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Manpower (manpower.no) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, in the 94th percentile of 41356 Other brands.
Manpower (manpower.no) is a staffing and recruitment agency operating in Norway, part of the global ManpowerGroup founded in 1948 and headquartered in Milwaukee. It connects job seekers with employers across various industries, offering staffing services that include employment with wages and holiday pay regardless of the client company. Manpower also supports candidates with skills development, follow-up, and opportunities to build their CV and professional network, while helping employers find qualified talent through recruitment and staffing solutions.
| Brand Name | Manpower |
|---|---|
| Domain | manpower.no |
| Industry | Other |
| Founded | 1948 |
| Headquarters | Milwaukee |
| Parent Company / Owner | ManpowerGroup |
| Main Competitors | Adecco (86/100), Randstad (82/100), Experis (87/100), Proffice (77/100), Kelly Services (89/100) |
Ranked #1,932,765 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Manpower has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Manpower er et bemanningsfirma som hjelper arbeidssøkere og arbeidsgivere med å finne hverandre. Søk etter ledige stillinger i ulike bransjer over hele Norge." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Manpower?", Claude could identify the brand as of November 2026. Manpower is the Norwegian arm of ManpowerGroup, a global staffing and workforce solutions company that connects job seekers with temporary, permanent, and contract positions across various industries. It also offers HR services like recruitment, career transition support, and tal Best known for Temporary staffing and recruitment services as part of the global ManpowerGroup network.
When asked "Best brands similar to Manpower?", Claude would recommend Manpower as of November 2026. It's one of the major, well-established staffing agencies in Norway and globally, making it a natural recommendation alongside competitors like Adecco and Randstad.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Manpower's main competitors in Other: Adecco (86/100), Randstad (82/100), Experis (87/100), Proffice (77/100), Kelly Services (89/100).
Sources: Brand Analyzer scan
Manpower offers staffing and recruitment services, including matching job seekers with open positions across various industries in Norway. Services for candidates include secure employment terms with wages and holiday pay regardless of the client company, skills development, ongoing follow-up, and opportunities to build CVs and professional networks. For employers, Manpower provides recruitment and staffing solutions to find suitable candidates.
Sources: Manpower official site
Manpower is a staffing and recruitment agency operating in Norway under manpower.no, part of the global ManpowerGroup. It functions as a career services agency that connects job seekers with employers across various industries throughout Norway.
Sources: Manpower official site
Manpower has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 30, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Manpower official site
Manpower was founded in 1948. Manpower operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Manpower is headquartered in Milwaukee. Manpower operates in the Other category.
Sources: Wikidata
Manpower helps job seekers and employers find each other through staffing and recruitment services. It lists open positions across industries in Norway, places candidates in temporary and permanent roles, and provides employers with recruitment solutions to find qualified staff.
Sources: Manpower official site
Manpower scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Manpower official site
Manpower can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Manpower official site
Manpower is used by job seekers in Norway looking for employment opportunities and career development, as well as by employers across various industries who need staffing and recruitment services to find qualified candidates.
Sources: Manpower official site
Manpower is known for being a staffing and recruitment agency that connects workers with employers across many industries in Norway, offering secure employment conditions including wages and holiday pay regardless of which company the employee is placed with.
Sources: Manpower official site
Manpower is owned by or part of ManpowerGroup. Manpower operates in the Other category.
Sources: Wikidata
Manpower scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Manpower has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,932,765 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Manpower from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Manpower: MAM Baby (84/100), Maid Brigade (84/100), Marico (84/100), Weedmaps (84/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.