The humanitarian mapping charity
MapAction (mapaction.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Technology brands, in the 64th percentile of 18514 Non-profit brands.
MapAction is a UK-based charitable organization that uses mapping and data analysis to support humanitarian responders during disasters. It provides specialized volunteer geographic information and data analysis expertise to turn complex data into actionable maps, helping improve emergency response decision-making. Its work targets humanitarian organizations, disaster response agencies, NGOs, and communities affected by emergencies. Headquartered in Chinnor, UK, MapAction positions itself as a leading charity dedicated to humanitarian mapping, bridging the gap between raw data and effective, life-saving disaster response actions.
| Brand Name | MapAction |
|---|---|
| Domain | mapaction.org |
| Industry | Non-profit, Technology |
| Headquarters | Chinnor |
| Main Competitors | Humanitarian OpenStreetMap Team (73/100), GISCorps, UNOSAT (83/100), REACH Initiative, Esri (93/100) |
Moz Domain Authority 57/100 vs category average 48 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #412,414 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
MapAction has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "MapAction uses mapping and data analysis to help humanitarian responders save lives and support communities affected by disasters." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MapAction?", Claude could identify the brand as of October 2026. MapAction is a UK-based humanitarian charity that deploys volunteer mapping and data analysis experts to disaster zones to produce maps and geospatial information that help aid agencies coordinate relief efforts. Best known for Providing rapid, on-the-ground mapping and GIS support during humanitarian emergencies like earthquakes and floods.
When asked "Best brands similar to MapAction?", Claude would recommend MapAction as of October 2026. It's a well-regarded and fairly unique organization in the humanitarian mapping/GIS niche, so it would come up naturally if someone asked about disaster response or geospatial aid groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MapAction's main competitors in Non-profit: Humanitarian OpenStreetMap Team (73/100), UNOSAT (83/100), Esri (93/100).
Sources: Brand Analyzer scan
MapAction is a UK-based charitable organization that uses mapping and data analysis to help humanitarian responders save lives and support communities affected by disasters.
Sources: MapAction official site
MapAction has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 29, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MapAction official site
MapAction is headquartered in Chinnor. MapAction operates in the Non-profit category.
Sources: Wikidata
MapAction provides volunteer geographic information and data analysis expertise to humanitarian crises, converting complex data into actionable maps that support emergency response decision-making.
Sources: MapAction official site
MapAction offers mapping and data analysis services for humanitarian response, including turning complex datasets into actionable maps that support decision-making during disasters. Its core offering is volunteer-based geographic information and data analysis expertise provided to humanitarian organizations and disaster response agencies.
Sources: MapAction official site
MapAction scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MapAction official site
MapAction can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MapAction official site
MapAction's services are used by humanitarian organizations, disaster response agencies, NGOs, and communities affected by emergencies and natural disasters.
Sources: MapAction official site
MapAction is known for its specialized humanitarian mapping and data analysis services, positioning itself as a leading charity in this field dedicated to improving disaster response outcomes through geographic information.
Sources: MapAction official site
MapAction scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MapAction has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #412,414 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MapAction from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MapAction: ManTalks (78/100), MANNA (78/100), Marin Community Clinic (78/100), Maui Health (78/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.