Film presets that actually look like film
Mastin Labs (mastinlabs.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, SaaS brands, in the 80th percentile of 15297 Media & Entertainment brands.
Mastin Labs is a company that produces Lightroom presets and LUTs designed to replicate authentic film color science for digital photography and video. It serves photographers and videographers, from hobbyists to professionals, who want to achieve a genuine film look in their images and footage quickly and consistently. The brand positions itself as a leading provider of film-inspired editing tools compatible with Lightroom, Capture One, and video workflows.
| Brand Name | Mastin Labs |
|---|---|
| Domain | mastinlabs.com |
| Industry | Media & Entertainment, Technology |
| Main Competitors | VSCO (94/100), RNI Films, Analog Wolf, Lost & Taken, FilterGrade, 3 Sided Cube (Koji) |
Moz Domain Authority 43/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,803,362 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Gold Standard in Lightroom Presets & LUTs. Trusted by Lightroom users globally to make beautiful photos faster. Don" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Mastin Labs?", Claude could identify the brand as of September 2026. Mastin Labs makes film-emulation presets and profiles for Lightroom and Capture One, designed to replicate the look of classic film stocks like Kodak Portra and Fuji film for digital photographers and videographers. Best known for Film simulation presets that give digital photos a Kodak Portra or Fuji-like film look.
When asked "Best brands similar to Mastin Labs?", Claude would recommend Mastin Labs as of September 2026. They're one of the most well-known and respected names in the photo editing preset space, especially among wedding and portrait photographers seeking a film aesthetic.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mastin Labs has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 61, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mastin Labs official site
Mastin Labs scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mastin Labs official site
Mastin Labs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mastin Labs official site
Mastin Labs offers Lightroom presets and LUTs (Look-Up Tables) designed to replicate authentic film color science for digital photo and video editing. These tools are compatible with Lightroom, Capture One, and video editing workflows, enabling users to apply film-inspired looks to their work quickly and consistently.
Sources: Mastin Labs official site
Mastin Labs is a company that develops Lightroom presets and LUTs aimed at replicating authentic film color science for digital photos and video. It is positioned as a provider of film-inspired editing tools for photographers and videographers who want to achieve an analog film look within digital workflows, compatible with Lightroom, Capture One, and video editing platforms.
Sources: Mastin Labs official site
Mastin Labs creates and sells professionally crafted Lightroom presets and LUTs that emulate true film color science, allowing users to edit digital photos and video to achieve a film-like aesthetic. Its tools are designed to help photographers and videographers produce beautiful, authentic film-look images faster and more consistently than manual editing would allow.
Sources: Mastin Labs official site
Mastin Labs is used by photographers and videographers, ranging from hobbyists to professionals, who want to achieve a genuine film look in their digital images and video content quickly and consistently.
Sources: Mastin Labs official site
Mastin Labs scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mastin Labs has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,803,362 (Tranco), a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Mastin Labs from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mastin Labs: Mantic Games (84/100), Manorama Online (84/100), McKinney (84/100), MediaPost (84/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.