Svenskt tätskikt för svenskt klimat
Mataki (mataki.se) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Other brands, in the 65th percentile of 26347 Manufacturing brands.
Mataki is a Swedish manufacturer specializing in roofing and waterproofing materials, including takpapp (roofing felt), papptak (felt roofs), tätskikt (waterproofing membranes), underlagspapp, and underlagsduk (underlay materials). Founded in 1889, the company designs products suited for both steep and low-slope roofs, tailored to Swedish climate and building conditions. Mataki serves construction companies, roofers, property owners, and public, private, and commercial clients, combining product quality with technical guidance for roof construction projects.
| Brand Name | Mataki |
|---|---|
| Domain | mataki.se |
| Industry | Manufacturing, Real Estate |
| Founded | 1889 |
| Headquarters | Sweden |
| Main Competitors | Icopal (BMI Group) (78/100), Nordic Waterproofing (77/100), Trebolit (73/100), Katepal, IKO (89/100), Phønix Tag Materialer (71/100) |
Moz Domain Authority 21/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Mataki appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Mataki erbjuder högkvalitativa produkter som takpapp, papptak, tätskikt, underlagspapp och underlagsduk som är utformade för att passa både branta och l&#x…" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Mataki?", Claude could not identify the brand as of October 2026. I don't recognize Mataki (mataki.se) as a specific manufacturing company, likely because it's a small or niche business with limited presence in the information I was trained on.
When asked "Best brands similar to Mataki?", Claude would not surface Mataki as of October 2026. I can't vouch for or recommend a company I have no verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mataki's main competitors in Manufacturing: Icopal (BMI Group) (78/100), Nordic Waterproofing (77/100), Trebolit (73/100), IKO (89/100), Phønix Tag Materialer (71/100).
Sources: Brand Analyzer scan
Mataki offers roofing felt (takpapp), felt roofing systems (papptak), waterproofing membranes (tätskikt), underlay papers (underlagspapp), and underlay fabrics (underlagsduk). These products are designed for use on both steep-pitched and low-slope roofs, serving the needs of residential, commercial, and public construction projects in Sweden.
Sources: Mataki official site
Mataki has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 22, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mataki official site
Mataki was founded in 1889. Mataki operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Mataki scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mataki official site
Mataki is a Swedish manufacturer of roofing and waterproofing products, founded in 1889. It specializes in materials such as takpapp (roofing felt), tätskikt (waterproofing membranes), underlagspapp, and underlagsduk, designed for use on both steep and low-slope roofs under Swedish climate conditions.
Sources: Mataki official site
Mataki develops and supplies roofing felt, waterproofing membranes, underlay papers, and underlay fabrics intended for roof construction. Its products are engineered to suit both steep-pitched and low-slope roofs and are used in residential, commercial, and public building projects. The company also provides technical knowledge and resources to support builders and roofing contractors throughout the construction process.
Sources: Mataki official site
Mataki can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mataki official site
Mataki's products are used by construction companies, professional roofers, property owners, and private, public, and commercial organizations that require roofing and waterproofing solutions for building projects in Sweden.
Sources: Mataki official site
Mataki is known for producing high-quality roofing felt (takpapp) and waterproofing membranes (tätskikt) tailored specifically to Swedish climate and building conditions. The brand has a long history dating back to 1889, and it is recognized within the Swedish construction industry for its technical expertise in roof waterproofing solutions for both steep and low-slope roofs.
Sources: Mataki official site
Mataki scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mataki has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 21/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Mataki from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mataki: Master Magnetics (78/100), Master-Bilt (78/100), Industrija mesa Matijević (78/100), Matthews International Corporation (78/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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