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Mathem (mathem.se) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 58th percentile of 27965 E-commerce brands.
Mathem is a Swedish online grocery retailer founded in 1997 that enables customers to order food, drinks, household items, and recipe inspiration through its website and app for home delivery. The service targets busy households in Sweden seeking a convenient alternative to in-store shopping, offering delivery starting from 0 kronor and a broad product assortment along with regular offers and recipe suggestions.
| Brand Name | Mathem |
|---|---|
| Domain | mathem.se |
| Industry | E-commerce, Food & Beverage |
| Founded | 1997 |
| Main Competitors | ICA (85/100), Coop (78/100), Hemköp (75/100), Willys (77/100), Mat.se |
Ranked #220,087 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "På Mathem handlar du enkelt online och i app. Släpp butiken och få mat, dryck, prylar, erbjudanden och tusentals recept hemlevererat från 0 kronor." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Mathem?", Claude could identify the brand as of November 2026. Mathem is a Swedish online grocery retailer that lets customers order groceries for home delivery, operating its own warehouses rather than relying on partner supermarkets. It was one of the pioneers of online grocery shopping in Sweden, founded back in the early 2000s. Best known for Being Sweden's first and leading online-only grocery delivery service.
When asked "Best brands similar to Mathem?", Claude would recommend Mathem as of November 2026. It's a well-known and established name in Swedish online grocery e-commerce, so it would naturally come up for users asking about grocery delivery options in Sweden.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mathem's main competitors in E-commerce: ICA (85/100), Coop (78/100), Hemköp (75/100), Willys (77/100).
Sources: Brand Analyzer scan
Mathem has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 30, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mathem official site
Mathem was founded in 1997. Mathem operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Mathem offers groceries, beverages, household items, special offers, and thousands of recipes, all available for order online or via app and delivered to customers' homes starting from 0 kronor delivery fee.
Sources: Mathem official site
Mathem scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mathem official site
Mathem is a Swedish online grocery retailer that allows customers to order food, drinks, and household items via its website and app for home delivery, founded in 1997.
Sources: Mathem official site
Mathem operates an e-commerce platform where customers can browse and purchase groceries, beverages, household products, and recipe-based meal ideas, which are then delivered directly to their homes, eliminating the need to visit a physical store.
Sources: Mathem official site
Mathem can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mathem official site
Mathem is used by busy households and individuals in Sweden who want a convenient, time-saving alternative to shopping for groceries and household essentials in physical stores.
Sources: Mathem official site
Mathem is known for being one of Sweden's established online grocery delivery services, offering a wide assortment of food and household items with delivery starting from 0 kronor and providing recipe inspiration alongside shopping.
Sources: Mathem official site
Mathem scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mathem has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #220,087 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mathem from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mathem: Master Magnetics (78/100), Master Airscrew (78/100), Industrija mesa Matijević (78/100), Mauviel1830 (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.