Vse za dom, vrt in delavnico
Merkur (merkur.si) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Manufacturing brands, Other brands, in the 76th percentile of 8677 E-commerce brands.
Merkur is a Slovenian retail company operating both online (merkur.si) and through physical stores, offering a wide range of products for construction, renovation, maintenance, home comfort and quality living. Founded in 1969 and headquartered in Wiener Neudorf, it positions itself as a leading center for building, maintenance and living products in Slovenia, combining quality, variety and affordable prices, including promotional offers and services such as air conditioning installation.
| Brand Name | Merkur |
|---|---|
| Domain | merkur.si |
| Industry | E-commerce, Manufacturing |
| Founded | 1969 |
| Headquarters | Wiener Neudorf |
| Main Competitors | OBI, Bauhaus, Hornbach (72/100), Mr. Bricolage (79/100), Leroy Merlin (71/100) |
Moz Domain Authority 36/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #75,165 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Merkur has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "MERKUR na enem mestu združuje pestro ponudbo izdelkov za gradnjo, obnovo in vzdrževanje, za zabavo, udobje in kakovostno bivanje. ✅ Vrhunska ponudba!" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Merkur?", Claude could identify the brand as of September 2026. Merkur is a Slovenian retail company known for hardware, DIY, gardening, and home improvement products, operating both physical stores across Slovenia and the online store merkur.si. Best known for Being a major Slovenian hardware and DIY retail chain with a strong e-commerce presence.
When asked "Best brands similar to Merkur?", Claude would recommend Merkur as of September 2026. It's one of the leading and most recognizable DIY and home improvement retailers in Slovenia, so it's relevant for users looking for similar brands in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Merkur's main competitors in E-commerce: Hornbach (72/100), Mr. Bricolage (79/100), Leroy Merlin (71/100).
Sources: Brand Analyzer scan
Merkur has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 26, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Merkur official site
Merkur was founded in 1969. Merkur operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Merkur is headquartered in Wiener Neudorf. Merkur operates in the E-commerce category.
Sources: Wikidata
Merkur scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Merkur official site
Merkur can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Merkur official site
Merkur offers products for construction, renovation, and maintenance, as well as items for home comfort, garden, and workshop use. It also provides services such as the installation of air conditioning units, alongside seasonal and promotional deals.
Sources: Merkur official site
Merkur is a Slovenian retail company that operates both an e-commerce platform (merkur.si) and physical stores, offering products for construction, renovation, maintenance, and home living. It was founded in 1969 and is headquartered in Wiener Neudorf.
Sources: Merkur official site
Merkur sells a wide range of products for building, renovating, and maintaining homes, gardens, and workshops, as well as items for comfort and quality living. It also provides related services, such as installation of air conditioning units, through its online and physical retail channels.
Sources: Merkur official site
Merkur's customers are primarily homeowners, garden owners, and workshop owners, as well as individuals looking for products related to construction, renovation, maintenance, and improving their quality of living.
Sources: Merkur official site
Merkur scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Merkur has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #75,165 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 36/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Merkur from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Merkur: Mercado Pago (83/100), Mercado Pago (83/100), Metro Shoes (83/100), MiaDonna (83/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.