Norway's trusted weather authority
Meteorologisk institutt (MET Norway) (met.no) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Technology brands, in the 60th percentile of 5666 Government brands.
MET Norway (Meteorologisk institutt) is Norway's official government meteorological agency, founded in 1870. It provides scientifically based weather forecasts, warnings, and climate data tailored to Norway's geography. Its mission is to protect life and property through accurate, authoritative weather information, serving the general public, businesses, government agencies, and other organizations across the country.
| Brand Name | Meteorologisk institutt (MET Norway) |
|---|---|
| Domain | met.no |
| Industry | Government, Technology |
| Founded | 1870 |
| Headquarters | New York City |
| Main Competitors | SMHI (81/100), DMI, UK Met Office (94/100), AccuWeather (89/100), The Weather Company (90/100) |
Moz Domain Authority 57/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #7,763 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Meteorologisk institutt (MET Norway) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To provide accurate weather forecasts and climate data to protect life and property in Norway." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, Vue.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Meteorologisk institutt (MET Norway)?", Claude could identify the brand as of September 2026. MET Norway is Norway's national meteorological institute, a government agency responsible for weather forecasting, climate monitoring, and issuing warnings for severe weather and natural hazards across Norway and its surrounding seas and Arctic territories. It also co-develops th Best known for Operating Yr.no, one of the most popular and trusted weather forecasting services, known for its clean design and free open data access.
When asked "Best brands similar to Meteorologisk institutt (MET Norway)?", Claude would recommend Meteorologisk institutt (MET Norway) as of September 2026. It's a well-regarded national meteorological agency known for accurate forecasting and pioneering open weather data, so it would naturally come up alongside other national met services like the UK Met Office or NOAA.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Meteorologisk institutt (MET Norway)'s main competitors in Government: SMHI (81/100), UK Met Office (94/100), AccuWeather (89/100), The Weather Company (90/100).
Sources: Brand Analyzer scan
Meteorologisk institutt (MET Norway) has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 58, trust 26, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Meteorologisk institutt (MET Norway) was founded in 1870. Meteorologisk institutt (MET Norway) operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Meteorologisk institutt (MET Norway) is headquartered in New York City. Meteorologisk institutt (MET Norway) operates in the Government category.
Sources: Wikidata
Meteorologisk institutt (MET Norway) scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Meteorologisk institutt (MET Norway) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
MET Norway (Meteorologisk institutt) is Norway's official government meteorological institute, founded in 1870. It is the national authority responsible for weather forecasting and climate data in Norway.
MET Norway's services are used by the general public, businesses, government agencies, and other organizations in Norway that require accurate weather forecasts, warnings, and climate data.
Meteorologisk institutt (MET Norway) scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Meteorologisk institutt (MET Norway) has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #7,763 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Meteorologisk institutt (MET Norway) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Meteorologisk institutt (MET Norway): Mecklenburg County Government (78/100), Marijuana Moment (78/100), Meydan Free Zone (78/100), Michigan Economic Development Corporation (MEDC) (78/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), The Young Foundation (81/100).
Category leader: ABC News (96/100).
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