Metaratings Brand Score: 79/100 - Brand-Ready tier

Всё о букмекерах в одном месте

Metaratings (metaratings.ru) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 62nd percentile of 23066 Media & Entertainment brands.

AI Snapshot

Metaratings (metaratings.ru) is a Russian-language online sports media platform founded in 2018 and headquartered in Moscow. It provides ratings and reviews of bookmaker companies, sports betting predictions, and analytical content to help bettors choose reliable betting operators. Owned by Asker Thalidzhokov, the site positions itself as a leading Runet resource combining expert and user-generated data on sports betting.

Key facts about Metaratings
Brand NameMetaratings
Domainmetaratings.ru
IndustryMedia & Entertainment, Sports & Fitness
Founded2018
HeadquartersMoscow
Parent Company / OwnerAsker Thalidzhokov
Main CompetitorsLegalbet, Bookmaker-Ratings, Oddschecker (89/100), BettingExpert (84/100)

Evidence

Moz Domain Authority 59/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #38,989 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

Metaratings has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Онлайн ставки на любой вид спорта, спортивные прогнозы на каждый день, обзор лучших букмекерских контор для ставок через интернет." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 19 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is RU-only, limiting citation in English-language AI answers.

Detected tech stack: Next.js.

Social footprint: verified profiles on LinkedIn, Instagram, YouTube; no detected presence on X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Metaratings?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Metaratings?", Claude could identify the brand as of September 2026. Metaratings.ru is a Russian-language sports betting and sports analytics website that provides ratings and reviews of bookmakers, betting tips, odds comparisons, and sports news, primarily focused on football and other popular sports in Russia and CIS countries. Best known for Rating and reviewing online bookmakers and betting sites for Russian-speaking users.

When asked "Best brands similar to Metaratings?", Claude would not surface Metaratings as of September 2026. It's a niche regional resource focused on the Russian betting market, so I wouldn't bring it up unless someone specifically asked about Russian bookmaker ratings or betting comparison sites.

People Also Ask About Metaratings

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Metaratings's main competitors?

Metaratings's main competitors in Media & Entertainment: Oddschecker (89/100), BettingExpert (84/100).

Sources: Brand Analyzer scan

When was Metaratings founded?

Metaratings was founded in 2018. Metaratings operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Metaratings headquartered?

Metaratings is headquartered in Moscow. Metaratings operates in the Media & Entertainment category.

Sources: Wikidata

What products or services does Metaratings offer?

Metaratings offers bookmaker ratings and rankings (a 'metarating' system), aggregated user reviews of betting companies, and expert sports predictions and forecasts published daily across a range of sports.

Sources: Metaratings official site

Does ChatGPT recommend Metaratings?

Metaratings scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Metaratings official site

What is Metaratings?

Metaratings is a Russian online sports media and analytics platform founded in 2018 and based in Moscow. It focuses on rating bookmaker companies, aggregating user and expert reviews, and publishing sports betting predictions to help users make informed betting decisions.

Sources: Metaratings official site

What does Metaratings do?

Metaratings compiles and publishes a metarating system that evaluates bookmaker companies, aggregates reviews from bettors, and provides daily sports predictions and analytical content across various sports, aimed at helping users select trustworthy betting operators.

Sources: Metaratings official site

How can Metaratings improve its AI discoverability?

Metaratings can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Metaratings official site

Who owns Metaratings?

Metaratings is owned by or part of Asker Thalidzhokov. Metaratings operates in the Media & Entertainment category.

Sources: Wikidata

Who uses Metaratings?

Metaratings is used by sports betting enthusiasts and bettors, particularly in the Russian-speaking market, who are looking for reliable bookmaker companies, user reviews, and professional predictions for sports events.

Sources: Metaratings official site

What is Metaratings known for?

Metaratings is known for its metarating system that evaluates and ranks bookmaker companies based on combined expert and user data, as well as for its daily sports betting predictions and reviews aimed at bettors in the Russian-speaking market.

Sources: Metaratings official site

Recommendations

AI visibility

Metaratings scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Metaratings has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (51/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #38,989 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Metaratings from memory (September 2026) - a sign these signals are paying off.

Visibility - 75/100

Trust - 51/100

Recommendation likelihood - 57/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Metaratings: MetaFilter (79/100), Mesa Arts Center (79/100), Metrograph (79/100), Metro Mode (79/100).

A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).

Category leader: Change.org (97/100).

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