Verhalen die blijven inspireren
Meulenhoff (meulenhoff.nl) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, in the 7th percentile of 37578 Media & Entertainment brands.
Meulenhoff is a Dutch publishing house founded in 1895 and headquartered in Amsterdam. It publishes literary and commercial books, ranging from established authors to new talent, for readers in the Netherlands and Flanders. The company aims to enrich readers through quality, engaging literature and positions itself as a leading Dutch publisher combining literary quality with broad popular appeal. It was founded by Johannes Marius Meulenhoff.
| Brand Name | Meulenhoff |
|---|---|
| Domain | meulenhoff.nl |
| Industry | Media & Entertainment, Education |
| Founded | 1895 |
| Headquarters | Amsterdam |
| Parent Company / Owner | Johannes Marius Meulenhoff |
| Main Competitors | De Bezige Bij (77/100), Atlas Contact (74/100), Querido (61/100), Ambo Anthos (72/100), De Arbeiderspers (56/100), Prometheus (76/100), Penguin Random House (95/100) |
Ranked #1,424,214 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Meulenhoff appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly withou…" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Meulenhoff?", Claude could identify the brand as of November 2026. Meulenhoff is a major Dutch publishing house based in Amsterdam, founded in 1895, known for publishing literary fiction and nonfiction from both Dutch and international authors. Best known for Being one of the Netherlands' leading literary publishers, having published authors like Kader Abdolah and bringing international bestsellers to Dutch readers.
When asked "Best brands similar to Meulenhoff?", Claude would recommend Meulenhoff as of November 2026. It's one of the most prominent and historic publishing imprints in the Netherlands, so it would naturally come up when discussing top Dutch publishers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Meulenhoff's main competitors in Media & Entertainment: De Bezige Bij (77/100), Atlas Contact (74/100), Querido (61/100), Ambo Anthos (72/100), De Arbeiderspers (56/100).
Sources: Brand Analyzer scan
Meulenhoff is a Dutch publishing company founded in 1895 and based in Amsterdam. It publishes literary and commercial books for readers in the Netherlands and Flanders, offering titles from both established authors and new literary talent.
Sources: Meulenhoff official site
Meulenhoff has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 4, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Meulenhoff official site
Meulenhoff was founded in 1895. Meulenhoff operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Meulenhoff is headquartered in Amsterdam. Meulenhoff operates in the Media & Entertainment category.
Sources: Wikidata
Meulenhoff offers published books, including novels, non-fiction, and literary works, spanning both established authors and new literary talent.
Sources: Meulenhoff official site
Meulenhoff selects, edits, and publishes books, including novels, non-fiction, and literary works, aiming to enrich readers through quality and engaging content. It curates a mix of literary and commercial titles from established and emerging authors.
Sources: Meulenhoff official site
Meulenhoff scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Meulenhoff official site
Meulenhoff can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Meulenhoff official site
Meulenhoff is owned by or part of Johannes Marius Meulenhoff. Meulenhoff operates in the Media & Entertainment category.
Sources: Wikidata
Meulenhoff's output is used by book lovers and readers in the Netherlands and Flanders who are interested in novels, non-fiction, and literary works.
Sources: Meulenhoff official site
Meulenhoff is known for being a long-established and respected Dutch publishing house, recognized for publishing a diverse range of literary and commercial books since 1895.
Sources: Meulenhoff official site
Meulenhoff scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Meulenhoff has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,424,214 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Meulenhoff from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Meulenhoff: Meridianbet (60/100), memoire-du-cyclisme.eu (60/100), Mining Technology (60/100), NaughtyCharm (60/100).
A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Ziyouz (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.