Chartered Accountants, Tax & Business Advisers
MHA (mha.co.uk) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Legal brands, Other brands, in the 82nd percentile of 16959 Finance brands.
MHA is a UK association of accounting, auditing, and business advisory firms, including chartered accountants, that provides insight and advice to businesses across various sectors. It offers services such as audit, tax, advisory, outsourcing, and wealth management, combining specialist industry expertise with a connected, forward-looking approach. MHA positions itself as a trusted partner for ambitious businesses seeking confident, informed decision-making support within the UK market.
| Brand Name | MHA |
|---|---|
| Domain | mha.co.uk |
| Industry | Finance, Legal |
| Main Competitors | BDO (88/100), Grant Thornton (79/100), RSM UK (75/100), Mazars (87/100), Crowe UK (89/100), Moore Kingston Smith (80/100), Saffery Champness (87/100), Azets (80/100), PKF International (83/100) |
Moz Domain Authority 42/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,039,947 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "MHA is a UK association of accounting, auditing, business advisory firms and chartered accountants with a strong reputation for providing leading insight and advice." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MHA?", Claude could identify the brand as of October 2026. MHA is a UK-based accountancy, tax and business advisory firm, formerly known as MHA MacIntyre Hudson, and it is the UK member firm of the Baker Tilly International network. Best known for Being a top-tier UK accountancy and advisory firm offering audit, tax and consulting services to mid-market businesses.
When asked "Best brands similar to MHA?", Claude would recommend MHA as of October 2026. It's a well-established name in UK accountancy and advisory services, so it would be relevant if someone asked about major UK accounting firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MHA's main competitors in Finance: BDO (88/100), Grant Thornton (79/100), RSM UK (75/100), Mazars (87/100), Crowe UK (89/100).
Sources: Brand Analyzer scan
MHA has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 46, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MHA official site
MHA offers a range of professional services including audit, tax, business advisory, outsourcing, and wealth management, delivered through its UK association of accounting and auditing firms and chartered accountants.
Sources: MHA official site
MHA scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MHA official site
MHA is a UK association of accounting, auditing, and business advisory firms, including chartered accountants, known for providing leading insight and advice to businesses across various sectors.
Sources: MHA official site
MHA provides accounting, auditing, tax, advisory, outsourcing, and wealth management services to businesses and organizations in the UK, helping them make informed and confident business decisions through specialist industry expertise.
Sources: MHA official site
MHA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MHA official site
MHA is known for its strong reputation in providing leading insight and advice within the accounting and business advisory sector, combining deep industry expertise with a connected, forward-looking approach to serve ambitious businesses.
Sources: MHA official site
MHA serves ambitious businesses and organizations across various sectors in the UK that require accounting, tax, audit, and business advisory services to support confident decision-making.
Sources: MHA official site
MHA scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MHA has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,039,947 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MHA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MHA: MetroPlusHealth (82/100), Method CRM (82/100), MHR (82/100), MicroVentures (82/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
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