Utvikler ledere som fungerer best
MIND (mind.no) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Other brands, in the 72nd percentile of 32123 Education brands.
MIND (mind.no) is a Norwegian research-based professional environment founded in 2000, specializing in leadership, team, and organizational development. Drawing on psychology and organizational research, MIND helps leaders, teams, and organizations understand what enables people to perform at their best. Its approach includes practical methods such as 'dilemma training' to support leaders in making strategically sound decisions in complex, value-driven situations. The target audience includes leaders, leadership teams, and organizations seeking to strengthen decision-making and manage complex dilemmas.
| Brand Name | MIND |
|---|---|
| Domain | mind.no |
| Industry | Education, Other |
| Founded | 2000 |
| Main Competitors | Mercuri Urval, Korn Ferry (91/100), Right Management (79/100), BI Norwegian Business School Executive (79/100), Ennova (76/100), Gemini Consulting (Human Factors) (87/100) |
MIND appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Vi utvikler ledere, team og organisasjoner med utgangspunkt i det som får mennesker til å fungere på sitt beste MIND er et forskningsbasert fagmiljø med bakgrunn fra psykologi og o…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is MIND?", Claude could not identify the brand as of November 2026. I don't genuinely recognize this specific company, MIND at mind.no, possibly because it's a smaller Norwegian education-related organization with limited presence in my training data.
When asked "Best brands similar to MIND?", Claude would not surface MIND as of November 2026. I can't confidently recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MIND's main competitors in Education: Korn Ferry (91/100), Right Management (79/100), BI Norwegian Business School Executive (79/100), Ennova (76/100), Gemini Consulting (Human Factors) (87/100).
Sources: Brand Analyzer scan
MIND has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 17, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MIND official site
MIND was founded in 2000. MIND operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MIND scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MIND official site
MIND offers leadership, team, and organizational development services grounded in psychology and organizational research. A key offering is 'dilemma training,' a practical method designed to help leaders make strategically sound decisions when facing complex, value-driven dilemmas.
Sources: MIND official site
MIND is a Norwegian, research-based professional environment founded in 2000 that focuses on leadership, team, and organizational development. It draws on expertise from psychology and organizational research to help people and organizations perform at their best.
Sources: MIND official site
MIND develops leaders, teams, and organizations by applying research-based knowledge from psychology and organizational science. It offers practical methods, such as 'dilemma training,' to help leaders make strategically sound decisions in complex, value-driven situations, with the aim of fostering healthy, high-performing workplaces.
Sources: MIND official site
MIND can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MIND official site
MIND's services are used by leaders, leadership teams, and organizations that want to strengthen their decision-making capabilities and better handle complex, value-driven dilemmas in their work environments.
Sources: MIND official site
MIND is known for its research-based approach to leadership development, particularly its use of practical tools like 'dilemma training' to help leaders navigate complex, value-driven decision-making situations.
Sources: MIND official site
MIND scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MIND has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (17/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify MIND from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MIND: Mind Media Group (78/100), Milwaukee Ballet (78/100), SOS Signs of Suicide (Mindwise) (78/100), The Mint Museum (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.