Evidence-Based Suicide Prevention Education
SOS Signs of Suicide (Mindwise) (mindwise.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Healthcare brands, Non-profit brands, in the 65th percentile of 21733 Education brands.
SOS Signs of Suicide, a program of Mindwise, is an evidence-based suicide prevention initiative designed for students from grade 6 through college, along with training for the K-12 school staff, administrators, and campus professionals who support them. The program combines student curricula with adult training to build awareness and response capacity for youth suicide risk. It is positioned as a research-backed, widely used prevention resource in educational settings across the United States.
| Brand Name | SOS Signs of Suicide (Mindwise) |
|---|---|
| Domain | mindwise.org |
| Industry | Education, Healthcare |
| Parent Company / Owner | Mindwise |
| Main Competitors | Sources of Strength (73/100), Sandy Hook Promise (Say Something) (85/100), The Jason Foundation (77/100), JED Foundation (86/100), Yellow Ribbon Suicide Prevention Program (77/100), American Foundation for Suicide Prevention (82/100) |
Moz Domain Authority 44/100 vs category average 47 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,029,821 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Evidence-based suicide prevention for students in grades 6-college, plus training for adults in K-12 schools and on college campuses." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is SOS Signs of Suicide (Mindwise)?", Claude could identify the brand as of October 2026. SOS Signs of Suicide is a widely used school-based suicide prevention and mental health awareness program for middle and high school students, developed by MindWise Innovations (formerly Screening for Mental Health Inc.), teaching students to recognize warning signs of depression Best known for Being one of the first and most widely adopted evidence-based school suicide prevention curricula using the ACT model.
When asked "Best brands similar to SOS Signs of Suicide (Mindwise)?", Claude would recommend SOS Signs of Suicide (Mindwise) as of October 2026. It's a well-established, research-backed program that schools and educators commonly reference when discussing youth suicide prevention curricula.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SOS Signs of Suicide (Mindwise)'s main competitors in Education: Sources of Strength (73/100), Sandy Hook Promise (Say Something) (85/100), The Jason Foundation (77/100), JED Foundation (86/100), Yellow Ribbon Suicide Prevention Program (77/100).
Sources: Brand Analyzer scan
SOS Signs of Suicide (Mindwise) has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 49, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
SOS offers student curricula for grades 6 through college focused on suicide prevention education, along with training programs for K-12 school staff, administrators, and college campus professionals to help them recognize and respond to signs of suicide risk.
SOS Signs of Suicide (Mindwise) scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
SOS Signs of Suicide is an evidence-based suicide prevention education program operated under Mindwise, designed for students in grades 6 through college and for the K-12 school staff and college campus professionals who support them.
SOS Signs of Suicide (Mindwise) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
SOS is used by middle school, high school, and college students, as well as by K-12 school staff, administrators, and campus professionals responsible for student well-being and safety.
SOS is known for being a scientifically studied suicide prevention program used in schools and colleges, with research indicating it is associated with a 64% reduction in suicide attempts among participating students.
SOS Signs of Suicide (Mindwise) scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SOS Signs of Suicide (Mindwise) has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (49/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,029,821 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SOS Signs of Suicide (Mindwise) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SOS Signs of Suicide (Mindwise): Mind Media Group (78/100), Milwaukee Ballet (78/100), The Mint Museum (78/100), MiraCosta College (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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