Mental Health Matters
Mind HK (mind.org.hk) scores 56 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Healthcare brands, Education brands, in the 3rd percentile of 23050 Non-profit brands.
Mind HK (mind.org.hk) is a Hong Kong-based non-profit organisation founded in 2000 that works to improve mental health and wellbeing across the territory. It provides accessible mental health resources, free wellbeing check-ins, online psychological support, and professional training tailored to local needs. The organisation positions itself as a trusted local charity focused on reducing stigma and increasing access to mental health care for individuals, families, communities, and professional organisations in Hong Kong.
| Brand Name | Mind HK |
|---|---|
| Domain | mind.org.hk |
| Industry | Non-profit, Healthcare |
| Founded | 2000 |
| Headquarters | Hong Kong |
| Main Competitors | Hong Kong Mental Health Association (58/100), The Samaritans Hong Kong (60/100), Richmond Fellowship of Hong Kong, Suicide Prevention Services (59/100), KELY Support Group (70/100), OpenUp (66/100), Mind (UK) (87/100) |
Moz Domain Authority 44/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,343,875 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Mind HK appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "+ Tai Po Mental Health Support Project" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Mind HK?", Claude could identify the brand as of October 2026. Mind HK is a Hong Kong based mental health charity that works to promote mental wellbeing and provide support services, including information, training, and advocacy to reduce stigma around mental illness in Hong Kong. It is modeled in part on the UK's Mind charity and focuses on Best known for Promoting mental health awareness and reducing stigma around mental illness in Hong Kong.
When asked "Best brands similar to Mind HK?", Claude would recommend Mind HK as of October 2026. It's a well known and credible mental health nonprofit in Hong Kong, so it would be a natural mention for anyone looking for similar organizations in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mind HK's main competitors in Non-profit: Hong Kong Mental Health Association (58/100), The Samaritans Hong Kong (60/100), Suicide Prevention Services (59/100), KELY Support Group (70/100), OpenUp (66/100).
Sources: Brand Analyzer scan
Mind HK has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 29, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mind HK official site
Mind HK was founded in 2000. Mind HK operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Mind HK scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mind HK official site
Mind HK offers free wellbeing check-ins, online psychological support, mental health education resources, and professional training programs for practitioners and organisations. It also runs targeted community initiatives, such as the Tai Po Mental Health Support Project, to address localized mental health needs in Hong Kong.
Sources: Mind HK official site
Mind HK is a non-profit organisation based in Hong Kong, founded in 2000, dedicated to improving mental health and wellbeing for individuals and communities across the territory. It operates as a charity rather than a commercial entity, focusing on education, resource provision, and direct support services related to mental health.
Sources: Mind HK official site
Mind HK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mind HK official site
Mind HK provides accessible mental health resources, free wellbeing check-ins, and online psychological support to the Hong Kong community. It also offers professional training for practitioners and organisations involved in wellbeing services, and runs initiatives such as the Tai Po Mental Health Support Project aimed at local community mental health needs.
Sources: Mind HK official site
Mind HK serves individuals, families, and communities in Hong Kong seeking mental health support, education, or resources. It also serves organisations and professional practitioners involved in wellbeing services who may use its training programs and resources.
Sources: Mind HK official site
Mind HK scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mind HK has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,343,875 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mind HK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mind HK: Medical Schools Council (56/100), Kilometry Pomocy (56/100), Mission Investors Exchange (56/100), Alliance for Chemical Distribution (ACD) (56/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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