Trygg vård online, dygnet runt
Min Doktor (mindoktor.se) earns a Brand Analyzer score of 76 out of 100, placing it in the Brand-Ready tier among Healthcare brands, Technology brands. Among 3417 Healthcare brands analyzed, Min Doktor ranks in the 68th percentile (category average 72, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 100/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 75/100, AI Discoverability 85/100, Brand Authority 22/100.
Min Doktor is a Swedish digital healthcare provider offering online access to doctors, psychologists, and nurses around the clock via mobile devices. It serves families and individuals seeking convenient care for general health issues, prescriptions, women's health, and weight loss. In partnership with Apotek Hjärtat, Min Doktor also provides physical vaccination services at select pharmacy locations, combining digital and in-person healthcare offerings for users across Sweden.
| Brand Name | Min Doktor |
|---|---|
| Domain | mindoktor.se |
| Industry | Healthcare, Technology |
| Main Competitors | Kry (81/100), Doktor24 (75/100), Doktor.se, Vårdcentralen Online, Babylon Health (56/100) |
Moz Domain Authority 39/100 vs category average 35 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #475,100 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Min Doktor ger dig trygg vård online. Träffa läkare, psykologer och sjuksköterskor digitalt dygnet runt. För vaccinationer finns vi vid ett Apotek Hjärtat nära dig." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Gatsby.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Min Doktor scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Min Doktor has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #475,100 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100. In a live check, Claude could already identify Min Doktor from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Min Doktor?", Claude could identify the brand as of August 2026. Min Doktor is a Swedish digital healthcare company that lets patients consult doctors, psychologists, and other healthcare professionals online via an app, handling everything from common illnesses to prescriptions and referrals. Best known for Being one of Sweden's pioneering online doctor services offering remote consultations and e-prescriptions.
When asked "Best brands similar to Min Doktor?", Claude would recommend Min Doktor as of August 2026. It's a well-established and widely used telemedicine provider in Sweden, so it's relevant when discussing digital healthcare options there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Min Doktor's main competitors include Kry (81/100), Doktor24, Doktor.se, Vårdcentralen Online, Babylon Health (56/100). These companies compete in the Healthcare space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Min Doktor and Kry are competitors in Healthcare. Brand Analyzer scores Min Doktor at 76/100 and Kry at 81/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Min Doktor offers digital consultations with doctors, psychologists, and nurses accessible via mobile app 24/7. Services include general health consultations, prescription issuance, women's health support, and weight loss guidance. Additionally, the company provides physical vaccination services through partner locations at Apotek Hjärtat pharmacies.
Sources: Min Doktor official site
Popular alternatives to Min Doktor include Kry (81/100), Doktor24, Doktor.se, Vårdcentralen Online, Babylon Health (56/100). Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Min Doktor is a Swedish digital healthcare company that provides online medical consultations with doctors, psychologists, and nurses, available around the clock via mobile devices, along with physical vaccination services offered in partnership with Apotek Hjärtat.
Sources: Min Doktor official site
Min Doktor has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 45, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Min Doktor official site
Min Doktor offers digital healthcare services, connecting users with licensed doctors, psychologists, and nurses through a mobile platform for consultations on general health issues, prescriptions, women's health, and weight loss. It also provides in-person vaccination services at Apotek Hjärtat pharmacy locations.
Sources: Min Doktor official site
Min Doktor scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Min Doktor official site
Min Doktor is known for providing round-the-clock digital healthcare consultations via mobile app, combined with physical vaccination services delivered through partner Apotek Hjärtat pharmacies across Sweden.
Sources: Min Doktor official site
Min Doktor can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Min Doktor official site
Min Doktor is used by families and individuals in Sweden seeking convenient, accessible healthcare for general health concerns, vaccinations, prescriptions, women's health issues, and weight loss support.
Sources: Min Doktor official site
Ranked closest to Min Doktor: MindMetrix (76/100), Mednefits (76/100), Mobile Heartbeat (76/100), Movius (76/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zimmer Biomet (81/100).
Category leader: Elsevier (96/100).