Vård livet runt, dygnet runt
Doktor24 (doktor24.se) earns a Brand Analyzer score of 75 out of 100, placing it in the Brand-Ready tier among Healthcare brands, SaaS brands. Among 3415 Healthcare brands analyzed, Doktor24 ranks in the 64th percentile (category average 72, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 96/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 68/100, AI Discoverability 84/100, Brand Authority 25/100.
Doktor24 is a Swedish digital healthcare service that connects patients with doctors, nurses and psychologists online around the clock, while also offering physical services such as vaccination at pharmacies across Sweden. Operating in partnership with Apoteket, it combines digital consultations with in-person care options, aiming to make healthcare accessible regardless of time or location. Its offerings include remote medical consultations, prescription renewals, psychological support, vaccinations, and weight-loss treatment, targeting individuals in Sweden seeking convenient and flexible access to healthcare services.
| Brand Name | Doktor24 |
|---|---|
| Domain | doktor24.se |
| Industry | Healthcare, SaaS |
| Main Competitors | Kry/Livi (81/100), Min Doktor (76/100), Doktor.se, Distriktsläkarna, Capio Go (80/100), Vårdcentralen Online |
Moz Domain Authority 32/100 vs category average 35 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,023,086 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Träffa läkare, sjuksköterskor och psykologer digitalt, dygnet runt. När du behöver vaccinera dig hjälper vi dig på ett apotek nära dig." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Doktor24 scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Doktor24 has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,023,086 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 32/100. In a live check, Claude could already identify Doktor24 from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Doktor24?", Claude could identify the brand as of August 2026. Doktor24 is a Swedish digital healthcare service offering online doctor consultations via app or website, as well as physical clinics in Sweden, allowing patients to get medical advice, prescriptions, and referrals remotely. Best known for Online video doctor visits and digital healthcare services in Sweden.
When asked "Best brands similar to Doktor24?", Claude would recommend Doktor24 as of August 2026. It's a recognized player in the Swedish digital healthcare market alongside competitors like Kry/Livi and Min Doktor, so it's relevant when discussing similar brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Doktor24's main competitors include Kry/Livi (81/100), Min Doktor (76/100), Doktor.se, Distriktsläkarna, Capio Go (80/100). These companies compete in the Healthcare space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Doktor24 and Kry/Livi are competitors in Healthcare. Brand Analyzer scores Doktor24 at 75/100 and Kry/Livi at 81/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Doktor24 offers digital consultations with doctors, nurses, and psychologists available 24/7, prescription renewal services, vaccination services provided at partner pharmacies, and weight-loss treatment programs. These services are designed to provide accessible healthcare both online and in physical locations across Sweden.
Sources: Doktor24 official site
Popular alternatives to Doktor24 include Kry/Livi (81/100), Min Doktor (76/100), Doktor.se, Distriktsläkarna, Capio Go (80/100). Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Doktor24 is a Swedish digital healthcare provider that offers online medical consultations combined with physical services such as vaccination available at pharmacies throughout Sweden. It operates in collaboration with Apoteket, blending digital and in-person care to give patients access to doctors, nurses and psychologists at any time.
Sources: Doktor24 official site
Doktor24 has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 36, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Doktor24 official site
Doktor24 provides digital healthcare services, allowing patients to consult doctors, nurses and psychologists online 24/7. It also offers physical services like vaccination at partner pharmacies, along with prescription renewal and weight-loss treatment support, aiming to make healthcare accessible regardless of time or location.
Sources: Doktor24 official site
Doktor24 scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Doktor24 official site
Doktor24 is known for combining round-the-clock digital doctor visits with physical healthcare services such as vaccination at pharmacies in partnership with Apoteket, offering a hybrid model of virtual and in-person care in Sweden.
Sources: Doktor24 official site
Doktor24 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Doktor24 official site
Doktor24 is used by private individuals in Sweden seeking convenient and accessible healthcare, including those needing digital doctor visits, psychological support, prescription renewals, vaccinations, or weight-loss treatment. Its services target people who value flexible access to medical care without needing to visit a traditional clinic.
Sources: Doktor24 official site
Doktor24 appeals to users because it offers the convenience of accessing doctors, nurses, and psychologists digitally at any time, combined with the option for physical services like vaccination at nearby pharmacies. This blend of digital accessibility and physical presence caters to Swedish consumers seeking flexible, comprehensive healthcare solutions.
Sources: Doktor24 official site
Ranked closest to Doktor24: DoctorConnect (75/100), Danaher Corporation (75/100), Done. (75/100), DoNotAge.org (75/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zimmer Biomet (81/100).
Category leader: Elsevier (96/100).