Protecting emotional health, preventing suicide
The Jed Foundation (jedfoundation.org) earns a Brand Analyzer score of 86 out of 100, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, Education brands. Among 1524 Non-profit brands analyzed, The Jed Foundation ranks in the 89th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 92/100, AI Discoverability 85/100, Brand Authority 58/100.
The Jed Foundation (JED) is a U.S.-based nonprofit organization founded in 2000 and headquartered in New York City. It focuses on protecting emotional health and preventing suicide among teens and young adults. JED partners with high schools, school districts, and colleges to strengthen mental health, substance misuse, and suicide prevention programs and systems, equipping young people with practical skills to support themselves and their peers. The organization works at an institutional level to build systemic, lasting support networks for students and the communities around them.
| Brand Name | The Jed Foundation |
|---|---|
| Domain | jedfoundation.org |
| Industry | Non-profit, Healthcare |
| Founded | 2000 |
| Headquarters | New York City |
| Main Competitors | American Foundation for Suicide Prevention (82/100), The Trevor Project (89/100), Active Minds, Mental Health America (80/100), National Alliance on Mental Illness (NAMI) (86/100), Crisis Text Line (88/100) |
Moz Domain Authority 68/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #101,430 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Jed Foundation has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The Jed Foundation is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults, giving them the skills and support they need to thriv…" (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
The Jed Foundation scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Jed Foundation has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is trust (56/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #101,430 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Jed Foundation from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is The Jed Foundation?", Claude could identify the brand as of August 2026. The Jed Foundation (JED) is a nonprofit organization focused on protecting emotional health and preventing suicide among teens and young adults, working primarily with high schools and colleges to strengthen mental health programs and crisis response systems. Best known for Partnering with colleges and high schools to improve mental health, substance misuse, and suicide prevention programs for young people.
When asked "Best brands similar to The Jed Foundation?", Claude would recommend The Jed Foundation as of August 2026. It's one of the most prominent and credible organizations in youth mental health and suicide prevention, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Jed Foundation's main competitors include American Foundation for Suicide Prevention (82/100), The Trevor Project (89/100), Active Minds, Mental Health America (80/100), National Alliance on Mental Illness (NAMI) (86/100). These companies compete in the Non-profit space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
The Jed Foundation and The Trevor Project are competitors in Non-profit. Brand Analyzer scores The Jed Foundation at 86/100 and The Trevor Project at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to The Jed Foundation include American Foundation for Suicide Prevention (82/100), The Trevor Project (89/100), Active Minds, Mental Health America (80/100), National Alliance on Mental Illness (NAMI) (86/100). Each is an established option in the Non-profit space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
The Jed Foundation (JED) is a nonprofit organization founded in 2000 and based in New York City. It is dedicated to protecting emotional health and preventing suicide among teens and young adults in the United States.
Sources: The Jed Foundation official site
The Jed Foundation has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 56, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Jed Foundation official site
The Jed Foundation was founded in 2000. The Jed Foundation operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Jed Foundation is headquartered in New York City. The Jed Foundation operates in the Non-profit category.
Sources: Wikidata
JED offers programs and systems-level support for schools, districts, and colleges focused on strengthening mental health, substance misuse, and suicide prevention efforts, and provides teens and young adults with practical skills to support their own and others' emotional health.
Sources: The Jed Foundation official site
The Jed Foundation scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Jed Foundation official site
The Jed Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Jed Foundation official site
JED's programs are used by teens and young adults, as well as the high schools, school districts, colleges, parents, and communities that support them.
Sources: The Jed Foundation official site
JED is known for its institutional partnerships with high schools and colleges to build comprehensive mental health, substance misuse, and suicide prevention systems, rather than offering direct clinical services to individuals.
Sources: The Jed Foundation official site
Ranked closest to The Jed Foundation: IIE (Institute of International Education) (86/100), Heal the Bay (86/100), Ligonier Ministries (86/100), MapLight (86/100).
A step up - brands to learn from: American Red Cross (91/100), Rainforest Alliance (91/100).
Category leader: PBS (97/100).