Missoula and Montana's trusted news source
Missoulian (missoulian.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 91st percentile of 17682 Media & Entertainment brands.
Missoulian is a daily newspaper based in Missoula, Montana, founded in 1870 and owned by Lee Enterprises. It provides local news coverage for Missoula and the broader state of Montana, including breaking news, sports, weather, entertainment, and lifestyle content. The publication serves as a regional news source, both in print and online at missoulian.com, for residents seeking information about their community and state.
| Brand Name | Missoulian |
|---|---|
| Domain | missoulian.com |
| Industry | Media & Entertainment |
| Founded | 1870 |
| Headquarters | Missoula |
| Parent Company / Owner | Lee Enterprises |
| Main Competitors | Montana Standard, Billings Gazette, Independent Record, Great Falls Tribune, Bozeman Daily Chronicle, Montana Public Radio, Flathead Beacon |
Moz Domain Authority 72/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #51,816 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Missoulian has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Read breaking news from Missoula, MT and Montana. Get the latest on weather, sports, entertainment, lifestyles and more." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Missoulian?", Claude could identify the brand as of September 2026. The Missoulian is a daily newspaper based in Missoula, Montana, covering local news, politics, sports, and community events for western Montana. It has been published for well over a century and is now owned by Lee Enterprises. Best known for Being the primary daily newspaper serving Missoula and western Montana.
When asked "Best brands similar to Missoulian?", Claude would recommend Missoulian as of September 2026. It's a well established regional newspaper worth mentioning for anyone interested in local Montana media or regional Lee Enterprises publications.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Missoulian is a daily newspaper serving Missoula, Montana, and the surrounding region. Founded in 1870, it is one of Montana's longest-running news publications and is currently owned by Lee Enterprises, a national newspaper company. It operates both in print and online at missoulian.com.
Sources: Missoulian official site
Missoulian has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 54, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Missoulian official site
Missoulian was founded in 1870. Missoulian operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Missoulian is headquartered in Missoula. Missoulian operates in the Media & Entertainment category.
Sources: Wikidata
Missoulian offers local news reporting, sports coverage, weather updates, entertainment news, and lifestyle content focused on Missoula and Montana. Content is available through its website, missoulian.com, as well as in print format.
Sources: Missoulian official site
Missoulian delivers local news coverage for Missoula and the state of Montana. It reports on breaking news, sports, weather, entertainment, and lifestyle topics, aiming to keep residents informed about events and issues affecting their community and region.
Sources: Missoulian official site
Missoulian scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Missoulian official site
Missoulian can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Missoulian official site
Missoulian is owned by or part of Lee Enterprises. Missoulian operates in the Media & Entertainment category.
Sources: Wikidata
Missoulian is used by residents of Missoula and the broader Montana region who seek local news, sports updates, weather information, and coverage of community events relevant to their area.
Sources: Missoulian official site
Missoulian is known for being a long-standing local news source for Missoula and Montana, having been in continuous operation since 1870. It is recognized for its regional coverage of breaking news, sports, and community events specific to the area.
Sources: Missoulian official site
Missoulian scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Missoulian has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is trust (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #51,816 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Missoulian from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Missoulian: Minds (87/100), Meitu (87/100), ModDB (87/100), Monster Jam (87/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
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