Health insurance is better with a guide
Moda Health (modahealth.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Finance brands, in the 77th percentile of 21348 Healthcare brands.
Moda Health is a health insurance company headquartered in Portland, Oregon. It provides medical insurance plans for individuals, families, and small to large businesses in Oregon, Alaska, Idaho, and Texas. The company positions itself as a guiding partner that helps members navigate the complexities of health insurance, offering personalized support and a range of coverage options tailored to different customer needs across the healthcare and finance sectors.
| Brand Name | Moda Health |
|---|---|
| Domain | modahealth.com |
| Industry | Healthcare, Finance |
| Headquarters | Portland |
| Main Competitors | Regence BlueCross BlueShield (77/100), Providence Health Plan (77/100), Kaiser Permanente (83/100), PacificSource Health Plans (76/100), Blue Cross Blue Shield of Texas (79/100), UnitedHealthcare (88/100), Cigna (87/100), Aetna (82/100), Humana (72/100) |
Ranked #242,319 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Moda Health has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Moda Health provides medical insurance plans in Oregon, Alaska, Idaho and Texas, for individuals, families, small and large groups." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, YouTube, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Moda Health?", Claude could identify the brand as of November 2026. Moda Health is a health insurance company based in Portland, Oregon, offering medical, dental, and vision plans to individuals, employers, and Medicare Advantage members primarily in Oregon and Alaska. Best known for Being a major regional health insurance provider in the Pacific Northwest, especially Oregon.
When asked "Best brands similar to Moda Health?", Claude would recommend Moda Health as of November 2026. It's a well established regional insurer worth mentioning for users specifically asking about health plans in Oregon or Alaska, though it's not a national brand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Moda Health's main competitors in Healthcare: Regence BlueCross BlueShield (77/100), Providence Health Plan (77/100), Kaiser Permanente (83/100), PacificSource Health Plans (76/100), Blue Cross Blue Shield of Texas (79/100).
Sources: Brand Analyzer scan
Moda Health offers medical insurance plans for individuals, families, and small and large group employers. Its coverage options are available in Oregon, Alaska, Idaho, and Texas, and the company emphasizes personalized guidance and support throughout the insurance selection and usage process.
Sources: Moda Health official site
Moda Health is a health insurance company based in Portland, Oregon, that provides medical insurance plans to individuals, families, and businesses in Oregon, Alaska, Idaho, and Texas.
Sources: Moda Health official site
Moda Health has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 4, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Moda Health official site
Moda Health is headquartered in Portland. Moda Health operates in the Healthcare category.
Sources: Wikidata
Moda Health designs and administers medical insurance plans for individuals, families, and small to large businesses. It operates in Oregon, Alaska, Idaho, and Texas, guiding customers through the process of selecting and using health coverage.
Sources: Moda Health official site
Moda Health scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Moda Health official site
Moda Health can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Moda Health official site
Moda Health's customers include individuals, families, and businesses of various sizes-ranging from small to large groups-located in Oregon, Alaska, Idaho, and Texas who are seeking medical insurance coverage.
Sources: Moda Health official site
Moda Health is known for providing medical insurance coverage across Oregon, Alaska, Idaho, and Texas, serving individuals, families, and businesses of varying sizes, and for positioning itself as a guiding partner through the health insurance process.
Sources: Moda Health official site
Moda Health scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Moda Health has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #242,319 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Moda Health from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Moda Health: MobilityWorks (80/100), Solventum (M*Modal) (80/100), Modulight (80/100), MoleMap (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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