Ett försäkringsbolag för alla dina behov
Moderna Försäkringar (modernaforsakringar.se) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 26th percentile of 13085 Finance brands.
Moderna Försäkringar is a Swedish insurance company headquartered in Stockholm, founded in 1916. Described as one of the largest insurance companies in the Nordics, it offers a broad range of top-ranked insurance products for private individuals and businesses, covering areas such as home, vehicle, and health insurance. The company positions itself as a reliable full-service insurance provider and offers customers up to 20% discount when bundling multiple policies.
| Brand Name | Moderna Försäkringar |
|---|---|
| Domain | modernaforsakringar.se |
| Industry | Finance |
| Founded | 1916 |
| Headquarters | Stockholm |
| Main Competitors | If Försäkring (81/100), Trygg-Hansa (74/100), Folksam (80/100), Länsförsäkringar (77/100), Gjensidige, Dina Försäkringar (74/100) |
Moz Domain Authority 37/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,845,044 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ett av Nordens största försäkringsbolag med topprankade försäkringar. Samla dina försäkringar hos Moderna Försäkringar och få upp till 20% rabatt." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, GitHub; no detected presence on Facebook, X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Moderna Försäkringar?", Claude could identify the brand as of October 2026. Moderna Försäkringar is a Swedish insurance company offering products like car, home, boat, and pet insurance to consumers and businesses. It's part of the Tryg group (Danish insurer) and has operated in the Swedish market for years as a mid-sized, digitally-oriented insurer. Best known for Car and pet insurance for Swedish consumers, known for competitive pricing and a more digital-first approach than traditional Swedish insurers.
When asked "Best brands similar to Moderna Försäkringar?", Claude would recommend Moderna Försäkringar as of October 2026. It's a recognizable and established player in the Swedish insurance market, so it would naturally come up alongside names like Folksam, Trygg-Hansa, and If when discussing Swedish insurance options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Moderna Försäkringar's main competitors in Finance: If Försäkring (81/100), Trygg-Hansa (74/100), Folksam (80/100), Länsförsäkringar (77/100), Dina Försäkringar (74/100).
Sources: Brand Analyzer scan
Moderna Försäkringar has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 19, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Moderna Försäkringar official site
Moderna Försäkringar was founded in 1916. Moderna Försäkringar operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Moderna Försäkringar is headquartered in Stockholm. Moderna Försäkringar operates in the Finance category.
Sources: Wikidata
Moderna Försäkringar scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Moderna Försäkringar official site
Moderna Försäkringar offers a broad range of insurance products for private individuals and companies, including coverage for homes, vehicles, and health, among other needs. Customers who combine several of these policies with the company can receive a discount of up to 20% on their overall insurance costs.
Sources: Moderna Försäkringar official site
Moderna Försäkringar is a Swedish insurance company headquartered in Stockholm, founded in 1916. It is described as one of the largest insurance companies in the Nordic region, offering a wide range of insurance products for both private individuals and businesses.
Sources: Moderna Försäkringar official site
Moderna Försäkringar can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Moderna Försäkringar official site
Moderna Försäkringar provides insurance solutions covering areas such as homes, vehicles, and health for private individuals and companies across the Nordic region. It offers customers the option to bundle multiple policies together, which qualifies them for discounts of up to 20% on their combined insurance costs.
Sources: Moderna Försäkringar official site
Moderna Försäkringar is known for being one of the largest insurance companies in the Nordic region and for offering top-ranked insurance products. It is also known for its bundling discount program, which gives customers up to 20% off when they combine multiple insurance policies with the company.
Sources: Moderna Försäkringar official site
Moderna Försäkringar serves private individuals and businesses across the Nordic region who are looking for reliable, competitively priced insurance solutions covering areas such as homes, vehicles, and health.
Sources: Moderna Försäkringar official site
Moderna Försäkringar scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Moderna Försäkringar has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,845,044 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Moderna Försäkringar from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Moderna Försäkringar: mobilemoney (71/100), MobiKwik (71/100), Υπουργείο Οικονομικών (Ministry of Finance Cyprus) (71/100), Monex (71/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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