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Dina Försäkringar (dina.se) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Other brands, in the 38th percentile of 13093 Finance brands.
Dina Försäkringar is a Swedish insurance company headquartered in Stockholm, founded in 1768. It is a customer-owned insurer with a local presence across Sweden, offering insurance products for private individuals and businesses, including coverage for vehicles, homes, families, pets, and leisure activities. Policies can be purchased directly online, and the company positions itself as combining nationwide accessibility with personal, community-focused service.
| Brand Name | Dina Försäkringar |
|---|---|
| Domain | dina.se |
| Industry | Finance, Other |
| Founded | 1768 |
| Headquarters | Stockholm |
| Main Competitors | Länsförsäkringar (77/100), Folksam (80/100), Trygg-Hansa (74/100), If Försäkring (81/100), ICA Försäkring (59/100), Moderna Försäkringar (71/100) |
Moz Domain Authority 37/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #472,201 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Dina Försäkringar appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Dina Försäkringar finns på flera platser runt om i Sverige och erbjuder försäkringar för både privatpersoner och företag. Köp din försäkring direkt online!" (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: React.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Dina Försäkringar?", Claude could identify the brand as of October 2026. Dina Försäkringar is a Swedish alliance of local, customer-owned insurance companies offering home, car, business and life insurance across Sweden. It operates as a federation of regional mutual insurers that share the Dina brand while serving their own local markets. Best known for Being a network of local, customer-owned Swedish insurance companies operating under a shared brand.
When asked "Best brands similar to Dina Försäkringar?", Claude would recommend Dina Försäkringar as of October 2026. It's a well-established and recognizable player in the Swedish insurance market, so it would naturally come up alongside other Swedish insurers like Folksam or Länsförsäkringar.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dina Försäkringar's main competitors in Finance: Länsförsäkringar (77/100), Folksam (80/100), Trygg-Hansa (74/100), If Försäkring (81/100), ICA Försäkring (59/100).
Sources: Brand Analyzer scan
Dina Försäkringar has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 44, trust 36, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dina Försäkringar official site
Dina Försäkringar was founded in 1768. Dina Försäkringar operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Dina Försäkringar is headquartered in Stockholm. Dina Försäkringar operates in the Finance category.
Sources: Wikidata
Dina Försäkringar offers insurance products for vehicles, homes, families, pets, and leisure activities, serving both private individuals and businesses across Sweden. Policies can be purchased directly online.
Sources: Dina Försäkringar official site
Dina Försäkringar scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Dina Försäkringar official site
Dina Försäkringar is a Swedish, customer-owned insurance company headquartered in Stockholm, founded in 1768. It provides insurance for private individuals and businesses across Sweden through a network of local offices.
Sources: Dina Försäkringar official site
Dina Försäkringar can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dina Försäkringar official site
Dina Försäkringar provides insurance coverage for vehicles, homes, families, pets, and leisure activities to private individuals and businesses in Sweden. Customers can purchase policies directly online or through local offices, reflecting the company's community-focused, nationwide presence.
Sources: Dina Försäkringar official site
Dina Försäkringar is used by private individuals and businesses throughout Sweden who need insurance coverage for their vehicles, homes, families, pets, or leisure activities.
Sources: Dina Försäkringar official site
Dina Försäkringar is known for being a customer-owned insurance company with a long history dating back to 1768 and a strong local presence throughout Sweden, offering personalized insurance services alongside the convenience of online purchasing.
Sources: Dina Försäkringar official site
Dina Försäkringar scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dina Försäkringar has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #472,201 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Dina Försäkringar from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Dina Försäkringar: Digital Asset (74/100), Digio (74/100), Dirayah (74/100), Direct Travel (74/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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