China's Official Commerce Authority
中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) (mofcom.gov.cn) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, in the 6th percentile of 6913 Government brands.
The Ministry of Commerce of the People's Republic of China (MOFCOM) is the central government body responsible for formulating and implementing national policies on trade, commerce, and economic cooperation. It provides regulatory guidance, trade policy, and economic cooperation frameworks for both domestic and international markets. Its audience includes government agencies, businesses, trade organizations, foreign investors, and citizens seeking information on China's commerce policies and regulations. The website is officially operated under Chinese government registration identifiers.
| Brand Name | 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) |
|---|---|
| Domain | mofcom.gov.cn |
| Industry | Government |
| Headquarters | Beijing, China |
| Main Competitors | United States Trade Representative (77/100), Ministry of Economy, Trade and Industry (Japan) (61/100), Ministry of Commerce and Industry (India), Department for Business and Trade (UK) (76/100), World Trade Organization (92/100), European Commission - Directorate-General for Trade |
Moz Domain Authority 82/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,890 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "主办单位：中华人民共和国商务部 网站标识码bm22000001 京ICP备05004093号-1 京公网安备 11040102700091号" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China)?", Claude could identify the brand as of September 2026. The Ministry of Commerce (MOFCOM) is the Chinese central government agency responsible for regulating domestic and foreign trade, foreign investment, and economic cooperation with other countries. It handles trade policy, anti-dumping and trade remedy investigations, mergers and Best known for Regulating China's foreign trade policy and reviewing foreign investment and mergers.
When asked "Best brands similar to 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China)?", Claude would recommend 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) as of September 2026. It's the primary authority to mention when discussing China's trade regulation, investment approval, or government bodies comparable to other countries' trade or commerce ministries.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China)'s main competitors in Government: United States Trade Representative (77/100), Ministry of Economy, Trade and Industry (Japan) (61/100), Department for Business and Trade (UK) (76/100), World Trade Organization (92/100).
Sources: Brand Analyzer scan
The Ministry of Commerce of the People's Republic of China (MOFCOM) is the central government authority responsible for formulating and implementing national policies related to trade, commerce, and economic cooperation for China.
Sources: 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) official site
中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 44, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) official site
As the official government ministry responsible for commerce in the People's Republic of China, MOFCOM is an authoritative and legitimate source for information on China's trade and commercial regulations. It operates under official government registration (京ICP备05004093号-1, 京公网安备 11040102700091号), confirming its status as an official state body.
Sources: 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) official site
中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) official site
中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) official site
MOFCOM provides regulatory guidance, trade policy frameworks, and economic cooperation programs. It offers information and services related to import/export regulations, foreign investment rules, trade agreements, and commercial law for businesses, government agencies, and citizens.
Sources: 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) official site
MOFCOM's resources are used by government agencies, domestic and foreign businesses, trade organizations, foreign investors, and citizens seeking information about China's commerce policies, trade regulations, and economic cooperation frameworks.
Sources: 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) official site
MOFCOM is known for being China's central authority on trade and commerce policy, overseeing regulations that affect domestic businesses, foreign investment, and international trade relations involving China.
Sources: 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) official site
中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (15/100). It benefits from a global traffic rank of #6,890 (Tranco), a Moz Domain Authority of 82/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 中华人民共和国商务部 (Ministry of Commerce of the People's Republic of China): Miltex Solutions Canada (60/100), MassCyberCenter (60/100), Mossad (60/100), München Tourismus (Einfach München) (60/100).
A step up - brands to learn from: ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: ABC News (96/100).
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