Advancing America First trade policy
United States Trade Representative (USTR) (ustr.gov) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Other brands, in the 57th percentile of 6917 Government brands.
The United States Trade Representative (USTR) is a U.S. government agency responsible for developing and coordinating international trade policy for the United States. Established in 1962, it operates within the Executive Office of the President and negotiates trade agreements, addresses trade disputes, and enforces trade rules on behalf of American workers, farmers, ranchers, manufacturers, and service providers. USTR aims to secure fair, balanced, and reciprocal trade relationships with foreign nations.
| Brand Name | United States Trade Representative (USTR) |
|---|---|
| Domain | ustr.gov |
| Industry | Government, Other |
| Founded | 1962 |
| Headquarters | Winder Building |
| Parent Company / Owner | Executive Office of the President of the United States |
| Main Competitors | European Commission (DG Trade), UK Department for Business and Trade (76/100), Ministry of Commerce of the People's Republic of China (MOFCOM) (60/100), Japan's Ministry of Economy, Trade and Industry (METI) (61/100), Global Affairs Canada (70/100) |
Moz Domain Authority 73/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #13,302 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
United States Trade Representative (USTR) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To develop and coordinate U.S. international trade policy that ensures fair, balanced, and reciprocal trading relationships for American workers, farmers, ranchers, and service pro…" (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Drupal.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is United States Trade Representative (USTR)?", Claude could identify the brand as of September 2026. The Office of the United States Trade Representative is the federal agency responsible for developing and coordinating U.S. international trade, commodity, and direct investment policy, and it leads or directs negotiations with other countries on trade agreements. Best known for Negotiating trade agreements like NAFTA/USMCA and representing the U.S. in trade disputes such as those before the WTO.
When asked "Best brands similar to United States Trade Representative (USTR)?", Claude would recommend United States Trade Representative (USTR) as of September 2026. It's the definitive U.S. government body for trade policy and negotiations, so it's a natural reference point when discussing trade agencies or agreements.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
United States Trade Representative (USTR)'s main competitors in Government: UK Department for Business and Trade (76/100), Ministry of Commerce of the People's Republic of China (MOFCOM) (60/100), Japan's Ministry of Economy, Trade and Industry (METI) (61/100), Global Affairs Canada (70/100).
Sources: Brand Analyzer scan
The United States Trade Representative (USTR) is a U.S. federal government agency within the Executive Office of the President. It is responsible for developing and coordinating U.S. international trade policy, including negotiating trade agreements and resolving trade disputes with other countries.
Sources: United States Trade Representative (USTR) official site
United States Trade Representative (USTR) has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 34, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: United States Trade Representative (USTR) official site
United States Trade Representative (USTR) was founded in 1962. United States Trade Representative (USTR) operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
United States Trade Representative (USTR) is headquartered in Winder Building. United States Trade Representative (USTR) operates in the Government category.
Sources: Wikidata
USTR does not offer commercial products; instead, it provides governmental services including trade agreement negotiations, trade policy development, tariff determinations, and enforcement actions against unfair foreign trade practices.
Sources: United States Trade Representative (USTR) official site
United States Trade Representative (USTR) scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: United States Trade Representative (USTR) official site
United States Trade Representative (USTR) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: United States Trade Representative (USTR) official site
USTR's work primarily serves American workers, farmers, ranchers, manufacturers, and service providers, as well as U.S. policymakers, businesses, and international trade partners who are affected by or involved in U.S. trade policy and negotiations.
Sources: United States Trade Representative (USTR) official site
United States Trade Representative (USTR) is owned by or part of Executive Office of the President of the United States. United States Trade Representative (USTR) operates in the Government category.
Sources: Wikidata
USTR is known for leading U.S. trade negotiations, including major trade agreements, and for enforcing U.S. trade laws such as tariff actions against countries engaging in unfair trade practices. It serves as the primary U.S. government voice in international trade policy discussions.
Sources: United States Trade Representative (USTR) official site
United States Trade Representative (USTR) scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
United States Trade Representative (USTR) has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (34/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #13,302 (Tranco) and a Moz Domain Authority of 73/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify United States Trade Representative (USTR) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to United States Trade Representative (USTR): USPAACC (77/100), USGS (U.S. Geological Survey) (77/100), UZA - O'zbekiston Milliy Axborot Agentligi (77/100), Valtir (77/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), The Young Foundation (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.