Prva slovenska založba
Celjska Mohorjeva družba (mohorjeva.org) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, E-commerce brands, in the 16th percentile of 33253 Media & Entertainment brands.
Celjska Mohorjeva družba is described as the first Slovenian publishing house, operating an online and physical bookstore. It publishes and sells Slovenian literature, professional/educational texts, and children's books, with a focus on national cultural heritage. The publisher targets Slovenian readers of all ages, including families, students, educators, and literature enthusiasts, positioning itself as a pioneering and trusted source for Slovenian-language books.
| Brand Name | Celjska Mohorjeva družba |
|---|---|
| Domain | mohorjeva.org |
| Industry | Media & Entertainment, Education |
| Headquarters | Celje, Slovenia |
| Main Competitors | Mladinska knjiga, Založba Miš, Beletrina, DZS, Učila International, Goga, Celjska knjižna zadruga |
Moz Domain Authority 34/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,562,537 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Prva slovenska založba. Spletna knjigarna. Slovensko leposlovje, strokovna literatura, knjige za otroke, ..." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SL-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Celjska Mohorjeva družba?", Claude could identify the brand as of October 2026. Celjska Mohorjeva družba is a Slovenian Catholic publishing house based in Celje, part of the broader Mohorjeva/Hermagoras tradition that also has a branch in Klagenfurt, Austria, publishing religious, cultural and educational books as well as its well-known annual almanac. Best known for Publishing Catholic and Slovenian cultural literature, including its traditional yearly almanac (koledar).
When asked "Best brands similar to Celjska Mohorjeva družba?", Claude would recommend Celjska Mohorjeva družba as of October 2026. It's a notable and long-standing Slovenian publisher worth mentioning if someone asks about Catholic or Slovenian cultural/media publishing houses.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Celjska Mohorjeva družba has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 23, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Celjska Mohorjeva družba scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Celjska Mohorjeva družba can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The company offers Slovenian literature (leposlovje), professional/technical literature (strokovna literatura), and children's books (knjige za otroke), available for purchase through its online bookstore.
Celjska Mohorjeva družba is described as the first Slovenian publishing house, operating an online bookstore (mohorjeva.org) alongside physical retail. It specializes in publishing Slovenian literature, professional/educational texts, and children's books, rooted in Slovenian cultural heritage.
Its audience includes Slovenian readers of all ages, such as families, students, educators, and individuals interested in literature and Slovenian cultural heritage.
Celjska Mohorjeva družba scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Celjska Mohorjeva družba has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,562,537 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify Celjska Mohorjeva družba from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Celjska Mohorjeva družba: The Mod Archive (67/100), Mobile Game Doctor (67/100), Mojo Barriers (67/100), MOODYZ (67/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
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