Together, we will end gun violence
Moms Demand Action (momsdemandaction.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, in the 76th percentile of 13619 Non-profit brands.
Moms Demand Action is a U.S. grassroots gun control advocacy organization founded in 2014 and headquartered in Manhattan. It mobilizes parents, survivors, students, and volunteers through local chapters to advocate for public safety measures intended to reduce gun violence and to hold lawmakers accountable on gun policy. The organization operates as a nationwide network focused on community organizing and legislative advocacy.
| Brand Name | Moms Demand Action |
|---|---|
| Domain | momsdemandaction.org |
| Industry | Non-profit, Government |
| Founded | 2014 |
| Headquarters | Manhattan |
| Main Competitors | Everytown for Gun Safety (82/100), Brady Campaign (80/100), March For Our Lives (81/100), Giffords (90/100), Newtown Action Alliance |
Moz Domain Authority 65/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #272,859 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Moms Demand Action has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Moms Demand Action is a grassroots movement of Americans fighting for public safety measures that can protect people from gun violence." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Moms Demand Action?", Claude could identify the brand as of October 2026. Moms Demand Action is a grassroots gun violence prevention organization founded by Shannon Watts in 2012 after the Sandy Hook Elementary shooting, advocating for stronger gun safety laws in the US. It operates as part of Everytown for Gun Safety and organizes local volunteer chap Best known for Grassroots advocacy for gun control legislation following the Sandy Hook shooting.
When asked "Best brands similar to Moms Demand Action?", Claude would recommend Moms Demand Action as of October 2026. It's one of the most prominent and active gun safety advocacy groups in the US, so it would naturally come up when discussing similar non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Moms Demand Action's main competitors in Non-profit: Everytown for Gun Safety (82/100), Brady Campaign (80/100), March For Our Lives (81/100), Giffords (90/100).
Sources: Brand Analyzer scan
Moms Demand Action has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 60, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Moms Demand Action official site
Moms Demand Action was founded in 2014. Moms Demand Action operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Moms Demand Action is headquartered in Manhattan. Moms Demand Action operates in the Non-profit category.
Sources: Wikidata
Moms Demand Action scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Moms Demand Action official site
Moms Demand Action is a grassroots gun control advocacy organization in the United States. Founded in 2014 and headquartered in Manhattan, it is composed of volunteers, parents, survivors, and concerned citizens who organize locally to advocate for public safety measures aimed at reducing gun violence.
Sources: Moms Demand Action official site
Moms Demand Action can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Moms Demand Action official site
Moms Demand Action is known for being a leading grassroots movement advocating for gun safety legislation in the United States, organizing volunteers and survivors into local chapters to push for policy change and hold lawmakers accountable.
Sources: Moms Demand Action official site
Moms Demand Action's network includes parents, concerned citizens, survivors of gun violence, students, and volunteers across the United States who participate in advocacy efforts for stronger gun safety measures.
Sources: Moms Demand Action official site
Moms Demand Action scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Moms Demand Action has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (60/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #272,859 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Moms Demand Action from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Moms Demand Action: Marketing + Media Alliance (MMA) (81/100), MJHS (81/100), Moody Bible Institute (81/100), Moody Publishers (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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