Montana's Independent Source for News
Montana Free Press (montanafreepress.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, in the 73rd percentile of 17936 Media & Entertainment brands.
Montana Free Press is a nonprofit, reader-supported digital news organization based in Montana. It provides fact-based, independent journalism and data reporting focused on state and local issues, aiming to serve the public interest without corporate or political influence. The outlet targets Montana residents, policymakers, and civically engaged individuals seeking reliable statewide news and investigative reporting.
| Brand Name | Montana Free Press |
|---|---|
| Domain | montanafreepress.org |
| Industry | Media & Entertainment, Non-profit |
| Main Competitors | Daily Montanan (78/100), Montana Public Radio (77/100), Missoula Current (78/100), Billings Gazette (84/100), Bozeman Daily Chronicle (80/100), The Texas Tribune (89/100), ProPublica (83/100) |
Moz Domain Authority 57/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #143,483 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Montana Free Press has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Fact-based news and data reporting from Montana's leading digital-first newsroom. Independent, reader-supported journalism in the public interest." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Montana Free Press?", Claude could identify the brand as of September 2026. Montana Free Press is a nonprofit, nonpartisan digital news outlet focused on in-depth journalism about Montana politics, public lands, environment, and community issues. Best known for In-depth, nonprofit local and state-level journalism covering Montana politics and public lands.
When asked "Best brands similar to Montana Free Press?", Claude would recommend Montana Free Press as of September 2026. It's a well-regarded example of nonprofit local news doing substantive state-level reporting, so I'd mention it when discussing strong regional or nonprofit journalism outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Montana Free Press's main competitors in Media & Entertainment: Daily Montanan (78/100), Montana Public Radio (77/100), Missoula Current (78/100), Billings Gazette (84/100), Bozeman Daily Chronicle (80/100).
Sources: Brand Analyzer scan
Montana Free Press is an American non-profit, digital-first news organization based in Montana. It is reader-supported and dedicated to providing independent, fact-based journalism and data reporting for the people of Montana.
Sources: Montana Free Press official site
Montana Free Press has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 55, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Montana Free Press official site
Montana Free Press offers fact-based news articles, investigative reporting, and data journalism covering Montana state and local issues, delivered through its digital-first platform to a reader-supported nonprofit model.
Sources: Montana Free Press official site
Montana Free Press scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Montana Free Press official site
Montana Free Press can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Montana Free Press official site
Montana Free Press is known for being Montana's leading independent, nonprofit digital newsroom, recognized for fact-based, in-depth journalism and data reporting on state and local issues, free from corporate or political influence.
Sources: Montana Free Press official site
Montana Free Press is used by Montana residents, policymakers, and civically engaged individuals who seek reliable, independent news and analysis on state and local issues.
Sources: Montana Free Press official site
Montana Free Press scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Montana Free Press has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #143,483 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Montana Free Press from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Montana Free Press: MomJunction (82/100), Mobile Fidelity Sound Lab (82/100), Monthly Review (82/100), Montreux Jazz Festival (82/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.