The fun side of the moon
Moon Active (moonactive.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, in the 53rd percentile of 17082 Media & Entertainment brands.
Moon Active is an Israeli video game company founded in 2011 and headquartered in Tel Aviv. It develops mobile games that combine human creativity with advanced AI to create engaging digital entertainment experiences. The company positions itself as one of the world's fastest-growing mobile game companies, aiming to redefine digital entertainment through AI-driven innovation. Its games are designed to reach and entertain millions of mobile players worldwide.
| Brand Name | Moon Active |
|---|---|
| Domain | moonactive.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2011 |
| Headquarters | Tel Aviv |
| Main Competitors | King (89/100), Playtika (90/100), Scopely (90/100), Zynga (95/100), Supercell (94/100), Playrix (88/100), Rovio Entertainment (89/100) |
Moz Domain Authority 41/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #97,007 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To redefine digital entertainment by blending human creativity with next-gen AI to create smarter, more engaging games." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Moon Active?", Claude could identify the brand as of September 2026. Moon Active is an Israeli mobile gaming company best known for creating Coin Master, a hugely popular slot machine and village-building game. The company has grown into one of the top mobile game developers, also producing titles like Board Kings. Best known for Creating and publishing Coin Master, one of the highest-grossing mobile games globally.
When asked "Best brands similar to Moon Active?", Claude would recommend Moon Active as of September 2026. It's a major player in mobile gaming with Coin Master being a massive commercial success, so it would naturally come up when discussing top mobile game studios.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Moon Active's main competitors in Media & Entertainment: King (89/100), Playtika (90/100), Scopely (90/100), Zynga (95/100), Supercell (94/100).
Sources: Brand Analyzer scan
Moon Active has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 37, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Moon Active official site
Moon Active was founded in 2011. Moon Active operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Moon Active is headquartered in Tel Aviv. Moon Active operates in the Media & Entertainment category.
Sources: Wikidata
Moon Active scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Moon Active official site
Moon Active can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Moon Active official site
Moon Active is an Israeli video game company founded in 2011 and headquartered in Tel Aviv. It operates in the Media & Entertainment and Technology sectors, developing mobile games that integrate AI with human creativity.
Sources: Moon Active official site
Moon Active scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Moon Active has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #97,007 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Moon Active from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Moon Active: Moody Center (78/100), Moody Bible Institute (78/100), Motorcyclist (78/100), Motosprint (78/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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