Explore, Celebrate, and Challenge Mormon Culture
Mormon Stories (mormonstories.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, Education brands, in the 72nd percentile of 35659 Media & Entertainment brands.
Mormon Stories is a long-running podcast and nonprofit media platform founded and hosted by Dr. John Dehlin. It features over 2,000 in-depth interviews examining Mormon history, faith transitions, and life after leaving the LDS Church. The platform combines personal narratives with expert discussion, serving as a resource for current and former Mormons and others interested in Mormon religious identity and culture.
| Brand Name | Mormon Stories |
|---|---|
| Domain | mormonstories.org |
| Industry | Media & Entertainment, Non-profit |
| CEO | John Dehlin |
| Main Competitors | Sunstone (79/100), Faith Matters (75/100), The Cultural Hall Podcast (70/100), Mormon Discussions Podcast (49/100), Radio Free Mormon (68/100) |
Ranked #1,112,250 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Mormon Stories has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Mormon Stories Podcast: 2,000+ in-depth interviews exploring Mormon history, faith transitions, and life after the LDS Church, hosted by Dr. John Dehlin." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Mormon Stories?", Claude could identify the brand as of October 2026. Mormon Stories is a podcast and nonprofit organization founded by John Dehlin that features interviews with current and former Mormons discussing their faith transitions, church history issues, and experiences with Mormonism, often from a progressive or questioning perspective. Best known for Long-form podcast interviews exploring faith crises and doubts about the LDS Church.
When asked "Best brands similar to Mormon Stories?", Claude would recommend Mormon Stories as of October 2026. It's one of the most prominent and long-running platforms for discussing Mormon faith transitions and church history controversies, making it relevant for anyone interested in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mormon Stories's main competitors in Media & Entertainment: Sunstone (79/100), Faith Matters (75/100), The Cultural Hall Podcast (70/100), Mormon Discussions Podcast (49/100), Radio Free Mormon (68/100).
Sources: Brand Analyzer scan
Mormon Stories offers a podcast featuring in-depth interviews on Mormon history, faith transitions, and post-Mormon life, along with an associated archive of over 2,000 episodes serving as a resource for personal stories and expert discussion on Mormon culture and religious identity.
Sources: Mormon Stories official site
Mormon Stories is a podcast and nonprofit media platform hosted by Dr. John Dehlin that explores Mormon history, faith transitions, and life after leaving the LDS Church through in-depth interviews with a wide range of guests.
Sources: Mormon Stories official site
Mormon Stories has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 24, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mormon Stories official site
Mormon Stories produces long-form interviews-over 2,000 to date-covering Mormon history, personal faith journeys, and experiences of those leaving or questioning the LDS Church. It combines personal storytelling with scholarly and expert analysis to provide context on Mormon culture and identity.
Sources: Mormon Stories official site
Mormon Stories scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mormon Stories official site
Mormon Stories is known for its extensive archive of over 2,000 interviews exploring Mormon history, faith crises, and transitions out of the LDS Church, hosted by Dr. John Dehlin, making it one of the most prominent long-form podcasts focused on Mormon experience and identity.
Sources: Mormon Stories official site
Mormon Stories can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mormon Stories official site
Mormon Stories is used by current and former members of the LDS Church, individuals going through faith transitions, and people interested in Mormon history, culture, and religious identity exploration.
Sources: Mormon Stories official site
Mormon Stories is popular due to its extensive archive of over 2,000 in-depth interviews, its long-standing focus on a specific and engaged audience of current and former Mormons, and its role as a central resource for people examining or transitioning away from the LDS faith.
Sources: Mormon Stories official site
Mormon Stories scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mormon Stories has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is trust (24/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,112,250 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mormon Stories from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mormon Stories: Morgan Wallen (80/100), Mood Media (80/100), Mosaic (80/100), Mötley Crüe (80/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.