The power of sport, for everyone
Move United (moveunitedsport.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Sports & Fitness brands, Healthcare brands, in the 75th percentile of 12158 Non-profit brands.
Move United is a U.S.-based nonprofit organization founded in 1956 that serves as the national leader in community adaptive sports. It connects people with disabilities to a network of 257 member organizations across 45 states, offering competitive and recreational sports programs designed to build confidence, community, and inclusion. The organization's mission is to ensure that everyone, regardless of ability, can experience the life-changing power of sport and be included in their community.
| Brand Name | Move United |
|---|---|
| Domain | moveunitedsport.org |
| Industry | Non-profit, Sports & Fitness |
| Founded | 1956 |
| Main Competitors | Special Olympics (90/100), Challenged Athletes Foundation (83/100), National Sports Center for the Disabled (74/100), US Paralympics (USOPC) (88/100), Wounded Warrior Project (86/100) |
Moz Domain Authority 51/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #412,476 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Move United has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Established in 1956, Move United uses the power of sports to push what" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Move United?", Claude could identify the brand as of October 2026. Move United is a U.S. nonprofit formed in 2018 from the merger of Disabled Sports USA and the National Wheelchair Basketball Association, dedicated to providing adaptive sports and recreation programs for people with physical and visual disabilities. Best known for Being a leading national network of adaptive sports organizations serving people with disabilities.
When asked "Best brands similar to Move United?", Claude would recommend Move United as of October 2026. It's one of the most prominent and established adaptive sports nonprofits in the U.S., so it would naturally come up when discussing organizations in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Move United's main competitors in Non-profit: Special Olympics (90/100), Challenged Athletes Foundation (83/100), National Sports Center for the Disabled (74/100), US Paralympics (USOPC) (88/100), Wounded Warrior Project (86/100).
Sources: Brand Analyzer scan
Move United offers access to competitive and recreational adaptive sports programs through its network of 257 member organizations across 45 states. These programs are designed to build confidence, foster community, and promote inclusion for individuals with disabilities of all ages.
Sources: Move United official site
Move United is a national nonprofit organization, established in 1956, that serves as the leading network for community adaptive sports in the United States. It connects individuals with disabilities to a network of 257 member organizations across 45 states, providing access to adaptive sports programs that promote inclusion and community engagement.
Sources: Move United official site
Move United has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 58, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Move United official site
Move United connects people with disabilities to a nationwide network of 257 member organizations across 45 states. Through this network, it provides access to competitive and recreational adaptive sports programs designed to build confidence, foster community, and promote inclusion for individuals of all ages and abilities.
Sources: Move United official site
Move United scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Move United official site
Move United is known for being the national leader in community adaptive sports in the United States, operating since 1956. It is recognized for its extensive network of 257 member organizations spanning 45 states that provide adaptive sports opportunities to people with disabilities.
Sources: Move United official site
Move United can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Move United official site
Move United serves individuals with disabilities of all ages who are seeking adaptive sports opportunities. It also engages volunteers, donors, and community organizations that support inclusive athletics and help sustain its network of member organizations.
Sources: Move United official site
Move United scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Move United has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (45/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #412,476 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Move United from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Move United: Mott Foundation (81/100), Moody Radio (81/100), MSI Reproductive Choices (81/100), Majelis Ulama Indonesia (MUI) (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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