Contre le racisme, pour l'amitié
MRAP (mrap.fr) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 69th percentile of 24909 Non-profit brands.
MRAP (Mouvement contre le Racisme et pour l'Amitié entre les Peuples) is a French national non-profit association founded in 1949, dedicated to education populaire and combating racism. It is a member of the Commission Nationale Consultative des Droits de l'Homme and holds consultative status with the United Nations. The organization combines citizen mobilization, legal action, and institutional advocacy to promote friendship between peoples and fight discrimination.
| Brand Name | MRAP |
|---|---|
| Domain | mrap.fr |
| Industry | Non-profit, Government |
| Founded | 1949 |
| Main Competitors | SOS Racisme (79/100), LICRA (80/100), Ligue des droits de l'homme (76/100) |
Moz Domain Authority 51/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #343,710 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
MRAP appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Le MRAP, Mouvement contre le Racisme et pour l’Amitié entre les Peuples, est une association nationale d’éducation populaire, membre de la Commission Nationale Consultative des Dro…" (Meta description: 40 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is MRAP?", Claude could identify the brand as of November 2026. MRAP (Mouvement contre le Racisme et pour l'Amitié entre les Peuples) is a long-standing French non-profit founded in 1949 that fights racism, antisemitism, and xenophobia, and campaigns for equality and friendship between peoples through legal action, education, and advocacy. Best known for Being one of France's oldest and most prominent anti-racism organizations, known for filing legal complaints against racist and discriminatory acts.
When asked "Best brands similar to MRAP?", Claude would recommend MRAP as of November 2026. It's a well-established and historically significant French anti-racism group that would naturally come up alongside organizations like SOS Racisme or LICRA.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MRAP's main competitors in Non-profit: SOS Racisme (79/100), LICRA (80/100), Ligue des droits de l'homme (76/100).
Sources: Brand Analyzer scan
MRAP, or Mouvement contre le Racisme et pour l'Amitié entre les Peuples, is a French national non-governmental organization founded in 1949. It operates as an association d'éducation populaire and is a member of the Commission Nationale Consultative des Droits de l'Homme. It also holds consultative status with the United Nations, giving it recognized institutional legitimacy in human rights advocacy.
Sources: MRAP official site
MRAP has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MRAP official site
MRAP was founded in 1949. MRAP operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MRAP works to combat all forms of racism and to promote friendship between peoples. It pursues this mission through education populaire (popular education), associative action, citizen mobilization, and legal action, leveraging its institutional recognition to advocate for human rights and against racial discrimination in France.
Sources: MRAP official site
MRAP scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MRAP official site
MRAP can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MRAP official site
MRAP is known for its long-standing role as a French anti-racism organization, its membership in the Commission Nationale Consultative des Droits de l'Homme, and its consultative status with the United Nations, which lend it institutional legitimacy in human rights advocacy since its founding in 1949.
Sources: MRAP official site
MRAP engages citizens, victims of racial discrimination, associative militants, and public institutions involved in the fight against racism and the promotion of human rights.
Sources: MRAP official site
MRAP scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MRAP has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #343,710 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MRAP from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MRAP: Motion Picture & Television Fund (MPTF) (78/100), MPB (Mississippi Public Broadcasting) (78/100), Ms. JD (78/100), Muhu vald (78/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.