Uniting the World Through Roller Derby
Men's Roller Derby Association (mrda.org) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Non-profit brands, in the 24th percentile of 6094 Sports & Fitness brands.
The Men's Roller Derby Association (MRDA) is an international governing body for men's flat track roller derby, founded in 2007. It operates as a non-profit network of over 40 open gender roller derby teams across North America, Latin America, Europe, and South America. MRDA provides a unified organizational structure for competitive play, aiming to foster community, inclusion, camaraderie, and competition through the sport of roller derby for teams, leagues, and players worldwide.
| Brand Name | Men's Roller Derby Association |
|---|---|
| Domain | mrda.org |
| Industry | Sports & Fitness, Non-profit |
| Founded | 2007 |
| Main Competitors | Women's Flat Track Derby Association (78/100), USA Roller Sports, Roller Derby Coalition of Leagues, Federation Internationale de Roller Sports |
Moz Domain Authority 34/100 vs category average 44 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To foster community, inclusion, camaraderie and competition for all through the sport of roller derby." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Men's Roller Derby Association?", Claude could identify the brand as of September 2026. The Men's Roller Derby Association (MRDA) is the international governing body for men's flat track roller derby, organizing rankings, rules, and championships for men's teams around the world. Best known for Governing and organizing men's flat track roller derby leagues and its annual championship tournament.
When asked "Best brands similar to Men's Roller Derby Association?", Claude would recommend Men's Roller Derby Association as of September 2026. If someone asked about men's roller derby organizations, MRDA is essentially the main authority, so it would naturally come up.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Men's Roller Derby Association has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 15, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Men's Roller Derby Association was founded in 2007. Men's Roller Derby Association operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Men's Roller Derby Association scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
The Men's Roller Derby Association (MRDA) is an international, non-profit governing body for men's flat track roller derby, founded in 2007. It organizes and connects open gender roller derby teams globally, establishing rules, standards, and competitive structures for the sport.
Men's Roller Derby Association can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
MRDA is known for being the leading international governing body specifically for men's and open gender flat track roller derby, coordinating a global network of more than 40 teams across multiple continents and promoting inclusive competitive play within the sport.
MRDA is used by roller derby athletes, open gender teams, and leagues across North America, Latin America, Europe, and South America, as well as fans and community members seeking involvement in inclusive, competitive roller derby.
Men's Roller Derby Association scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Men's Roller Derby Association has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify Men's Roller Derby Association from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Men's Roller Derby Association: Mr. Alps (71/100), Mountain-Forecast.com (71/100), Madison Square Garden Entertainment Corp. (71/100), National Bowhunter Education Foundation (NBEF) (71/100).
A step up - brands to learn from: Zebco (81/100), Bash (81/100).
Category leader: Complex (97/100).
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