Kennis en inzicht in sport
Mulier Instituut (mulierinstituut.nl) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Sports & Fitness brands, Government brands, in the 33rd percentile of 22500 Education brands.
Mulier Instituut is a Dutch independent research institute focused on social-scientific research into sport and physical activity. It conducts and disseminates studies intended to support policy-making and professional practice in the sports sector. The institute positions itself as the leading authority on sport-related social research in the Netherlands, serving policymakers, government bodies, sports organizations, and professionals who require reliable data and evidence on sport and exercise.
| Brand Name | Mulier Instituut |
|---|---|
| Domain | mulierinstituut.nl |
| Industry | Education, Sports & Fitness |
| Main Competitors | Kenniscentrum Sport & Bewegen (75/100), Sociaal en Cultureel Planbureau (76/100), RIVM (77/100), Verwey-Jonker Instituut (75/100), TNO (89/100) |
Moz Domain Authority 46/100 vs category average 47 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #709,921 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Het Mulier Instituut streeft ernaar onafhankelijk sociaal-wetenschappelijk onderzoek naar sport te verrichten en te verspreiden ten behoeve van beleid en praktijk." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Mulier Instituut?", Claude could identify the brand as of October 2026. Mulier Instituut is a Dutch independent research institute based in Utrecht that specializes in socio-scientific research on sport, physical activity, and sport policy in the Netherlands. Best known for Research and data on sports participation and sport policy in the Netherlands.
When asked "Best brands similar to Mulier Instituut?", Claude would recommend Mulier Instituut as of October 2026. It's a well known and respected source for Dutch sport-related statistics and policy research, so it would be relevant if someone asked about sports research institutes in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mulier Instituut's main competitors in Education: Kenniscentrum Sport & Bewegen (75/100), Sociaal en Cultureel Planbureau (76/100), RIVM (77/100), Verwey-Jonker Instituut (75/100), TNO (89/100).
Sources: Brand Analyzer scan
Mulier Instituut is an independent Dutch research institute that conducts social-scientific research on sport and physical activity. It operates as a knowledge institute aimed at supporting policy and practice in the sports sector by combining scientific expertise with practice-oriented insights.
Sources: Mulier Instituut official site
Mulier Instituut has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 40, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mulier Instituut official site
Mulier Instituut performs and disseminates independent social-scientific research on sport and movement. Its work is intended to inform policy-making and professional practice by providing reliable data, analysis, and research findings to policymakers, government agencies, and sports organizations.
Sources: Mulier Instituut official site
Mulier Instituut scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mulier Instituut official site
Mulier Instituut offers social-scientific research and data on sport and physical activity, intended to support policy-making and professional practice. Its output includes research studies and evidence-based insights that combine scientific expertise with practical knowledge for use by policymakers and sports organizations.
Sources: Mulier Instituut official site
Mulier Instituut can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mulier Instituut official site
Mulier Instituut's research is used by policymakers, government institutions, sports organizations, and professionals who need reliable data and research on sport and physical activity to inform decisions and practice.
Sources: Mulier Instituut official site
Mulier Instituut is known for being an independent authority on social-scientific sport research in the Netherlands, providing data and studies used by policymakers, government bodies, and sports organizations to inform decisions about sport and physical activity policy.
Sources: Mulier Instituut official site
Mulier Instituut scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mulier Instituut has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #709,921 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mulier Instituut from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mulier Instituut: Michigan State University Athletics (72/100), Midlands State University (72/100), mumok - Museum moderner Kunst Stiftung Ludwig Wien (72/100), Musée de l'Homme (72/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.