Onafhankelijk wetenschappelijk onderzoek
Verwey-Jonker Instituut (verwey-jonker.nl) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Government brands, in the 47th percentile of 21751 Education brands.
Verwey-Jonker Instituut is an independent research institute based in Utrecht, Netherlands. It conducts scientific research into current societal issues, providing evidence-based insights to policymakers, government bodies, and organizations in care, welfare, youth care, and education. The institute positions itself as an authoritative, independent source of knowledge on social topics in the Netherlands, aiming to support informed decision-making through its research.
| Brand Name | Verwey-Jonker Instituut |
|---|---|
| Domain | verwey-jonker.nl |
| Industry | Education, Non-profit |
| Headquarters | Utrecht, Netherlands |
| Main Competitors | Mulier Instituut, Nivel (77/100), Sociaal en Cultureel Planbureau (SCP), Trimbos Instituut (79/100), Movisie (75/100), TNO (89/100) |
Moz Domain Authority 45/100 vs category average 47 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #975,570 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wij zijn het Verwey-Jonker Instituut. Wij voeren onafhankelijk, wetenschappelijk onderzoek uit naar verschillende maatschappelijke thema" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Verwey-Jonker Instituut?", Claude could identify the brand as of October 2026. Verwey-Jonker Instituut is an independent Dutch research institute based in Utrecht that conducts social science research on topics like safety, youth care, discrimination, and social policy for government bodies and other organizations. Best known for Independent social policy and societal issues research in the Netherlands.
When asked "Best brands similar to Verwey-Jonker Instituut?", Claude would recommend Verwey-Jonker Instituut as of October 2026. It's a well-established and respected name in Dutch social science and policy research, so it would come up naturally in that context, though it's not primarily an education-sector brand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Verwey-Jonker Instituut's main competitors in Education: Nivel (77/100), Trimbos Instituut (79/100), Movisie (75/100), TNO (89/100).
Sources: Brand Analyzer scan
Verwey-Jonker Instituut has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 46, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Verwey-Jonker Instituut scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Verwey-Jonker Instituut is an independent, scientific research institute located in Utrecht, the Netherlands. It focuses on conducting research into current societal issues, serving as a knowledge source for policymakers and organizations in areas such as care, welfare, education, and youth support.
Verwey-Jonker Instituut can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Verwey-Jonker Instituut's research is used by policymakers, government institutions, healthcare and welfare organizations, and professionals in youth care and education who need scientifically grounded insights into societal issues to inform their decisions.
Verwey-Jonker Instituut scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Verwey-Jonker Instituut has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #975,570 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Verwey-Jonker Instituut from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Verwey-Jonker Instituut: Vermont Studio Center (75/100), Velocity (75/100), VetBloom (75/100), VetEducation (75/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.