Your partner for effective climate protection
myclimate (myclimate.org) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Energy & Utilities brands, Education brands, in the 98th percentile of 11298 Non-profit brands.
myclimate is a foundation, established in 2002, focused on climate protection. It finances carbon offset projects and provides education and advisory services to help individuals, businesses, and organizations reduce their carbon footprint. Positioned as a trusted, foundation-led leader, myclimate combines project financing with awareness-raising and consulting to deliver measurable climate action both locally and globally.
| Brand Name | myclimate |
|---|---|
| Domain | myclimate.org |
| Industry | Non-profit, Energy & Utilities |
| Founded | 2002 |
| Main Competitors | Gold Standard (80/100), South Pole (86/100), Climate Partner (83/100), Carbon Trust (87/100), Cool Effect (84/100), Terrapass (87/100), 3Degrees (78/100) |
Moz Domain Authority 62/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #67,097 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
myclimate has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The myclimate foundation is a leader in the financing of carbon offset projects, awareness-raising measures and advisory services." (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is myclimate?", Claude could identify the brand as of September 2026. myclimate is a Swiss non-profit foundation founded in 2002 that offers voluntary carbon offsetting services and develops climate protection projects worldwide, alongside climate education and consulting for individuals and businesses. Best known for Voluntary carbon offset certificates, especially for flights, calculated through its carbon footprint calculator.
When asked "Best brands similar to myclimate?", Claude would recommend myclimate as of September 2026. It's one of the most established and reputable carbon offsetting organizations in Europe, often mentioned alongside Gold Standard and Climate Neutral Group.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
myclimate's main competitors in Non-profit: Gold Standard (80/100), South Pole (86/100), Climate Partner (83/100), Carbon Trust (87/100), Cool Effect (84/100).
Sources: Brand Analyzer scan
myclimate offers carbon offset project financing, climate education and awareness-raising programs, and advisory/consulting services to help clients measure and reduce their carbon footprint.
Sources: myclimate official site
myclimate is a foundation established in 2002 that operates in the field of climate protection. It is categorized as a non-profit organization working across energy & utilities and education sectors, focused on financing carbon offset projects and providing climate-related education and advisory services.
Sources: myclimate official site
myclimate has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 50, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: myclimate official site
myclimate was founded in 2002. myclimate operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
myclimate finances high-quality carbon offset projects, raises awareness about climate issues, and provides advisory and consulting services to help businesses, organizations, and individuals reduce their carbon footprint and take measurable climate action.
Sources: myclimate official site
myclimate scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: myclimate official site
myclimate is known for its role as a foundation-led leader in financing carbon offset projects, combined with climate education and consulting services aimed at enabling credible and measurable climate action.
Sources: myclimate official site
myclimate can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: myclimate official site
myclimate's services are used by businesses, organizations, and individuals seeking to reduce their carbon footprint and support credible, impactful climate protection initiatives.
Sources: myclimate official site
myclimate scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
myclimate has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (73/100) and its weakest is trust (50/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #67,097 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify myclimate from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to myclimate: Mullvad VPN (89/100), Marine Stewardship Council (MSC) (89/100), NCQA (89/100), NELA (89/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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