Stoffe.de Brand Score: 56/100 - Developing tier

Große Auswahl an Stoffen

Stoffe.de (myfabrics.co.uk) scores 56 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Fashion & Apparel brands, in the 4th percentile of 25368 E-commerce brands.

AI Snapshot

Stoffe.de, operated under myfabrics.co.uk, is a German online retailer offering a wide selection of fabrics sold by the meter for sewing and craft projects. The platform targets hobby sewers, crafters, and creative consumers seeking fabrics for fashion and home textile projects. It features exclusive collections such as Glitzerpüppi alongside a broad general product range, positioning itself as a leading online source for fabric by the meter in Germany, combining variety, quality, and creative inspiration.

Key facts about Stoffe.de

Brand Name	Stoffe.de
Domain	myfabrics.co.uk
Industry	E-commerce, Fashion & Apparel
Main Competitors	Stoffe.de Alternative - Stoff & Stil (66/100), Stoffkontor, Stoff4you, Minerva (73/100), Fabrics-Store (70/100), Spoonflower (88/100)

Evidence

Moz Domain Authority 37/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #2,724,874 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Stoffe.de bietet eine umfangreiche Auswahl an Stoffen in Meterware für kreative Näh- und Bastelprojekte." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Stoffe.de?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Stoffe.de?", Claude could not identify the brand as of October 2026. I don't have reliable, specific knowledge of Stoffe.de or myfabrics.co.uk beyond it appearing to be an online fabric and textile retailer, so I can't confidently describe its history or offerings.

When asked "Best brands similar to Stoffe.de?", Claude would not surface Stoffe.de as of October 2026. Since I can't verify specific details about its reputation, product range, or standing in the market, I wouldn't confidently recommend it over better-known fabric retailers.

People Also Ask About Stoffe.de

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Stoffe.de's main competitors?

Stoffe.de's main competitors in E-commerce: Stoffe.de Alternative - Stoff & Stil (66/100), Minerva (73/100), Fabrics-Store (70/100), Spoonflower (88/100).

Sources: Brand Analyzer scan

How visible is Stoffe.de in AI search?

Stoffe.de has low AI-search visibility, scoring 13/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Stoffe.de official site

Does ChatGPT recommend Stoffe.de?

Stoffe.de scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Stoffe.de official site

How can Stoffe.de improve its AI discoverability?

Stoffe.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Stoffe.de official site

What products or services does Stoffe.de offer?

Stoffe.de offers a wide range of fabrics sold by the meter, suitable for sewing, crafting, fashion design, and home textile projects. It also features exclusive fabric collections such as Glitzerpüppi.

Sources: Stoffe.de official site

What is Stoffe.de?

Stoffe.de is a German online store, operated under myfabrics.co.uk, that sells fabrics by the meter for sewing and craft projects.

Sources: Stoffe.de official site

What does Stoffe.de do?

Stoffe.de offers an extensive selection of fabrics sold by the meter, catering to creative sewing and craft projects, including fashion and home textile applications.

Sources: Stoffe.de official site

Who uses Stoffe.de?

Stoffe.de is used by hobby sewers, crafters, and creative consumers who need high-quality fabrics for sewing projects, fashion design, and home textiles.

Sources: Stoffe.de official site

Recommendations

• Enable HTTPS on your website - SSL certificates are free via Let's Encrypt. HTTPS builds trust and improves SEO rankings. (impact: high, effort: quick_win)
• Define your brand colors - No brand colors were detected in your website CSS. Consistent colors increase brand recognition by up to 80%. (impact: high, effort: quick_win)
• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add a favicon and logo - No favicon was detected on your website, which suggests your brand may lack visual identity assets. A logo and favicon are fundamental to brand recognition. (impact: high, effort: moderate)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)

AI visibility

Stoffe.de scores 13/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Stoffe.de has a weak AI-visibility profile at 13/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,724,874 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 37/100. In a live check (October 2026), Claude could not identify Stoffe.de from memory, confirming the gaps above.

Visibility - 0/100

• Wikipedia presence - 0/40
• Wikidata entity - 0/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 22/100

• Domain Authority - 8/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 27/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 0/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 5/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 96/100
• Digital Presence - 76/100
• Visual Identity - 0/100
• Messaging Clarity - 100/100
• Trust Foundation - 70/100
• AI Discoverability - 21/100
• Brand Authority - 21/100

Peer brands

Ranked closest to Stoffe.de: Mud Pie (56/100), Mokha Roots (56/100), MyPix2 (56/100), Dumas Beach Marathon (56/100).

A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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