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Stoff & Stil (stoffundstil.de) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Fashion & Apparel brands, in the 15th percentile of 25368 E-commerce brands.
Stoff & Stil is an e-commerce retailer specializing in fabrics, sewing patterns, and craft supplies for hobby sewers and creative individuals. The company offers a wide selection of high-quality textiles, sewing patterns, and accessories at competitive prices, combined with fast delivery and free shipping. Positioned as a complete provider for sewing and crafting needs, Stoff & Stil aims to make creative projects accessible by combining quality products with affordability, targeting hobbyists and craft enthusiasts seeking materials for their sewing projects.
| Brand Name | Stoff & Stil |
|---|---|
| Domain | stoffundstil.de |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Buttinette (67/100), Stoffe.de (74/100), Minerva (57/100), Mondial Tissus, myFabrics (56/100), JOANN (88/100), Hobbycraft (68/100) |
Moz Domain Authority 34/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,113,210 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bei STOFF und STIL finden Sie kreative Ideen und wunderschöne Stoffe, Schnittmuster und Bastelartikel für Ihr nächstes Projekt." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Stoff & Stil?", Claude could identify the brand as of October 2026. Stoff & Stil is a Danish-founded e-commerce retailer selling fabrics, sewing patterns, and craft supplies, with the German site stoffundstil.de serving the German market. They cater to home sewers and crafters, offering a wide range of textiles, haberdashery, and DIY sewing kits Best known for Online fabric and sewing supplies retailer with a large selection of textiles and sewing patterns for hobbyists.
When asked "Best brands similar to Stoff & Stil?", Claude would recommend Stoff & Stil as of October 2026. It's a well-known and well-regarded online fabric and craft supply store in Europe, so it fits naturally when discussing top options for sewing and fabric shopping.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stoff & Stil's main competitors in E-commerce: Buttinette (67/100), Stoffe.de (74/100), Minerva (57/100), myFabrics (56/100), JOANN (88/100).
Sources: Brand Analyzer scan
Stoff & Stil offers a range of products for sewing and crafting, including fabrics, sewing patterns (Schnittmuster), and craft supplies (Bastelartikel). These products are aimed at helping customers complete creative projects, with an emphasis on quality materials offered at fair prices alongside fast and free shipping.
Sources: Stoff & Stil official site
Stoff & Stil has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 38, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stoff & Stil official site
Stoff & Stil scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Stoff & Stil official site
Stoff & Stil is an online retailer (e-commerce company) specializing in fabrics, sewing patterns, and craft supplies. It operates in the fashion and apparel sector, catering to hobby sewers and creative individuals looking for materials to complete sewing and craft projects.
Sources: Stoff & Stil official site
Stoff & Stil sells fabrics, sewing patterns, and craft/bastelartikel supplies through its online store. It provides hobby sewers and creative customers with the materials and tools needed for sewing and crafting projects, combining a broad product selection with fast delivery and free shipping.
Sources: Stoff & Stil official site
Stoff & Stil can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stoff & Stil official site
Stoff & Stil is used by hobby sewers, creative individuals, and crafters who are looking for fabrics, sewing patterns, and craft accessories for their sewing and DIY projects. The target audience consists of people seeking quality materials at affordable prices for personal creative and crafting endeavors.
Sources: Stoff & Stil official site
Stoff & Stil is known for offering a large selection of high-quality fabrics, sewing patterns, and craft accessories at affordable prices. It is recognized as a comprehensive provider for sewing and crafting needs, combining variety, quality, and fast, free shipping to create an inspiring shopping experience for creative customers.
Sources: Stoff & Stil official site
Stoff & Stil scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stoff & Stil has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #4,113,210 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 34/100. In a live check, Claude could already identify Stoff & Stil from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stoff & Stil: StickerGiant (66/100), Stēlo (66/100), Stylerunner (66/100), Sun Precautions (Solumbra) (66/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.