Better banking, made convenient
Open Bank (myopenbank.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 53rd percentile of 12818 Finance brands.
Open Bank, known in its knowledge-graph description as a Spanish online bank, was founded in 1995 and is headquartered in Madrid as part of the Santander Group. It provides online and mobile banking services for individuals and businesses, including personal accounts and tailored business checking products such as SKY & PRIME, along with cash management tools and remote deposit capture. The bank emphasizes convenient, secure, and accessible banking solutions for both personal and small-to-medium business customers.
| Brand Name | Open Bank |
|---|---|
| Domain | myopenbank.com |
| Industry | Finance |
| Founded | 1995 |
| Headquarters | Madrid |
| Parent Company / Owner | Santander Group |
| Main Competitors | Santander (89/100), BBVA (81/100), CaixaBank (85/100), Bankinter (86/100), ING (78/100), EVO Banco (84/100), N26 (91/100) |
Moz Domain Authority 33/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,583,631 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Open Bank has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Welcome! Online Banking Cash Management Forgot Password? Not enrolled? Enroll in Online Banking Maintenance Hours/Security Center Cash Management Demo Maintenance Hours/Secu…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Open Bank?", Claude could not identify the brand as of September 2026. I don't recognize a company called "Open Bank" at myopenbank.com specifically; there's a well-known European digital bank called Openbank owned by Santander, but its website is openbank.es, not myopenbank.com, so this may be a different, smaller, or newer entity I'm not familiar
When asked "Best brands similar to Open Bank?", Claude would not surface Open Bank as of September 2026. I can't confidently recommend a company I can't verify matches the one being asked about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Open Bank's main competitors in Finance: Santander (89/100), BBVA (81/100), CaixaBank (85/100), Bankinter (86/100), ING (78/100).
Sources: Brand Analyzer scan
Open Bank has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 35, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Open Bank official site
Open Bank was founded in 1995. Open Bank operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Open Bank is headquartered in Madrid. Open Bank operates in the Finance category.
Sources: Wikidata
Open Bank scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Open Bank official site
Open Bank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Open Bank official site
Open Bank is owned by or part of Santander Group. Open Bank operates in the Finance category.
Sources: Wikidata
Open Bank scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Open Bank has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (35/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,583,631 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 33/100 and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify Open Bank from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Open Bank: MyInvestor (77/100), MyForexFunds (77/100), NACVA (77/100), NAPFA (77/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: Stripe (97/100).
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