Build a Healthy Plate, Build a Healthy Life
MyPlate.gov (myplate.gov) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Healthcare brands, Education brands, in the 21st percentile of 5076 Government brands.
MyPlate.gov is an official U.S. Department of Agriculture (USDA) website that provides science-based nutrition guidance aligned with the Dietary Guidelines for Americans. It aims to help Americans build healthier eating habits through practical, government-backed dietary advice and educational tools. The site targets individuals, families, educators, and health professionals seeking reliable nutrition information and meal planning resources. As a federal resource, it positions itself as an authoritative source that translates complex dietary guidelines into accessible, actionable guidance for everyday healthy eating decisions.
| Brand Name | MyPlate.gov |
|---|---|
| Domain | myplate.gov |
| Industry | Government, Healthcare |
| Parent Company / Owner | United States Department of Agriculture (USDA) |
| Main Competitors | WebMD (90/100), Mayo Clinic (79/100), Academy of Nutrition and Dietetics (82/100), MyFitnessPal (86/100), WW (WeightWatchers) (90/100), Cronometer (84/100), Healthline (92/100) |
Moz Domain Authority 73/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #47,623 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To help Americans build healthier eating habits by providing practical, science-based dietary guidance aligned with the Dietary Guidelines for Americans." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is MyPlate.gov?", Claude could identify the brand as of September 2026. MyPlate.gov is the official nutrition guidance website from the USDA, providing dietary recommendations, meal planning tools, and educational resources based on the MyPlate icon that replaced the older food pyramid. Best known for The MyPlate icon, a plate divided into sections for fruits, vegetables, grains, and protein, representing USDA's dietary guidelines for Americans.
When asked "Best brands similar to MyPlate.gov?", Claude would recommend MyPlate.gov as of September 2026. It's the authoritative US government source for nutrition guidance and is commonly referenced for anyone seeking official dietary advice.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MyPlate.gov's main competitors in Government: WebMD (90/100), Mayo Clinic (79/100), Academy of Nutrition and Dietetics (82/100), MyFitnessPal (86/100), WW (WeightWatchers) (90/100).
Sources: Brand Analyzer scan
Yes, MyPlate.gov is trustworthy as it is an official resource of the U.S. Department of Agriculture, a federal government agency. Its guidance is aligned with the Dietary Guidelines for Americans, which are science-based recommendations developed through a rigorous federal review process, giving the site credibility as a government-backed source of nutrition information.
Sources: MyPlate.gov official site
MyPlate.gov is an official U.S. Department of Agriculture (USDA) website that offers nutrition guidance to the American public. It serves as the digital resource for translating the Dietary Guidelines for Americans into practical, science-based dietary advice for individuals and families.
Sources: MyPlate.gov official site
MyPlate.gov has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 34, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MyPlate.gov official site
MyPlate.gov provides practical, science-based dietary guidance aligned with the Dietary Guidelines for Americans. It helps users build healthier eating habits by offering nutrition information and tools designed to translate federal dietary recommendations into actionable, everyday guidance for meal planning and food choices.
Sources: MyPlate.gov official site
MyPlate.gov scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MyPlate.gov official site
MyPlate.gov can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MyPlate.gov official site
MyPlate.gov is used by U.S. individuals and families seeking reliable nutrition information, as well as educators and health professionals who rely on government-endorsed dietary guidance for teaching or clinical purposes. The site serves anyone looking for science-based, practical advice on healthy eating aligned with federal dietary standards.
Sources: MyPlate.gov official site
MyPlate.gov is known for being the official USDA platform that delivers government-endorsed nutrition guidance based on the Dietary Guidelines for Americans. It is recognized as an authoritative federal resource for translating scientific dietary standards into accessible, practical tools for the public.
Sources: MyPlate.gov official site
MyPlate.gov is widely used because it offers trustworthy, government-backed nutrition guidance rooted in the Dietary Guidelines for Americans. Its authoritative status as an official USDA resource, combined with practical and accessible tools for meal planning, makes it a go-to reference for individuals, families, educators, and health professionals seeking reliable dietary information.
Sources: MyPlate.gov official site
MyPlate.gov scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MyPlate.gov has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #47,623 (Tranco) and a Moz Domain Authority of 73/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MyPlate.gov from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MyPlate.gov: MSU Main Campus (69/100), MoneyHelper (69/100), NALCO (National Aluminium Company Limited) (69/100), NASACT (69/100).
A step up - brands to learn from: ZDH (Zentralverband des Deutschen Handwerks) (71/100), Wisconsin Department of Transportation (71/100).
Category leader: ABC News (96/100).
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